We’re not your typical DC web development firm. Here’s what sets us apart.
The Washington DC Web Development Agency That Ranks for Results
A website is a lot like an automobile. How well it performs depends on factors you can’t always see from the outside. If you have ever driven a car with an undersized engine, you know how frustratingly sluggish the response can be. A website that isn’t geared for competitive performance is just as frustrating — and potentially damaging to your business.
With Straight North, you get a professional, on-site web development team that is the equivalent of a NASCAR pit crew. Just as a seasoned race car technician has specialized tools and expertise to get optimal performance, our web development staff is highly proficient in the key strategic areas that make the difference between an ordinary website and one that will put you ahead of the competition. These include:
- SEO (Search Engine Optimization) — This is the process of attracting visitors to your site who are using search engines to look for what you offer. In other words, it’s free traffic. Great SEO starts with a fully optimized website, which is one of Straight North’s prime areas of expertise.
- UX (User Experience) — UX is design that offers optimal accessibility, ease of use, satisfaction and pleasure for the user. Every second that a visitor stays on your site increases the chance they will buy from you, which is why we place high importance on incorporating UX best practices into every site we develop.
- CRO (Conversion Rate Optimization) — CRO involves systematizing and optimizing your site to generate more engagement, more leads and more sales. As you can imagine, it takes a great deal of expertise to get it right — which is why so many web development firms never mention it. We love to talk CRO; give us a call and we’ll tell you all about it.
- Responsive Web Design — This technique ensures that your site is easy to navigate on any device: desktop, tablet or mobile phone. This is critical now that more than half of all Internet users access the Web from mobile devices. Our technicians excel at mobile responsive web design, so your site will never lose visitors due to poor accessibility.
Combined, these best practices will get you a site that outperforms your competition and lands you in the winner’s circle.