The Verdict: More Leads

Van Sant Law is a Georgia-based personal injury firm helping accident victims navigate complex legal challenges with experienced, personalized representation.

31%
Organic Leads
33%
Organic Traffic
181%
Paid Leads

Audience

Individuals and families across greater Atlanta looking for legal guidance and strong representation after car accidents, personal injuries, and other life-changing incidents.

Overall Challenge

Van Sant Law wanted more than just leads. The firm needed higher-quality inquiries, greater visibility into campaign performance, and a clear path to growth. The firm needed a marketing partner who would uncover missed opportunities while also sharpening its strategy and turning marketing investments into measurable results.

Strategic
Solutions
SEO
  • Uncover opportunities for organic growth by auditing existing SEO efforts, identifying strategic gaps, and prioritizing areas for improvement.
  • Capture high-value search opportunities by identifying priority pages and target keywords with the greatest potential to attract qualified traffic.
  • Drive more organic inquiries by focusing ongoing SEO efforts on the services and search opportunities most likely to connect with prospective clients.
Paid Advertising
  • Build a stronger foundation for paid search by auditing existing campaigns, pinpointing performance gaps, and recommending strategic optimizations and budget adjustments.
  • Improve lead quality by refining positive and negative keywords to reach the right prospects, eliminate irrelevant searches, and maximize lead opportunities.
  • Reach more prospective clients by overhauling campaign structure and ad copy, with ongoing optimizations guided by performance reviews and proactive recommendations.

Business Impacts

A sharper digital marketing strategy delivered impressive results for Van Sant Law, driving significant growth across both paid and organic search. Paid search leads have increased 181%, while organic traffic has climbed 33% and organic leads have grown 31%.

Beyond the numbers, dedicated account management, open communication, and regular strategy discussions helped build trust and transparency. Proactive recommendations turned campaign insights into new opportunities, giving Van Sant Law greater confidence in its marketing investment and a stronger foundation for continued growth.