- Bolster search engine results pages (SERP) positioning and drive qualified, intent-based traffic by refining keyword targeting.
- Boost topical authority and rankings with new landing pages, high-value blog content, and existing page optimization.
- Enhance off-site performance and visibility with methodical link-building.
Driving More Calls & More Installs.
Gene May Heating & Cooling is a prominent Chicagoland HVAC installation company with 30+ years of experience. The company’s philosophy is simple: “all customers deserve a fair price and great service”.
336%
Organic Sessions YoY
81%
Google SERP Visibility YoY
20%
Leads (in last twelve months)
Audience
Residential and commercial customers with heating, cooling, and HVAC service needs.
Overall Challenge
Gene May struggled to attain online visibility. This hindered their ability to capture search demand, and consequently, stifled lead generation.
Strategic
Solutions
Solutions
SEO
“They do everything well — Straight North consistently meets all their monthly goals; their work quality, prompt delivery, and frequent communication contribute to the project’s success. The team is proactive and provides great suggestions”
Michele C.
Business Impacts
After achieving proven results and continued growth, Gene May has partnered with Straight North for more than four years. By implementing a dedicated, high-performing SEO strategy, Gene May continues to see increased search visibility (including AI search), brand awareness, and, most importantly, leads.
Keyword Totals in Google AI Overview
By Month
Number of Keywords Ranking
By Month
Number of Keywords Ranking
By Month
