Expert Painters.
Exceptional Results.

A family-owned painting business priding themselves in delivering the highest-quality services.

620%
PAID LEADS YOY
80%+
PAID CPA
15%
ORGANIC SESSIONS YOY
26%
ORGANIC LEADS YOY

Audience

Commercial and Residential customers needing painting and staining services for interior and exterior applications.

Overall Challenge

Limited local visibility and inefficient ad spend were preventing consistent lead growth and hurting overall digital marketing ROI.

Strategic
Solutions
SEO
  • Increase brand visibility with service page optimization and creation.
  • Expand reach through targeted, local service area pages.
  • Continuously revisit and re-optimize all service pages to refine performance and remain competitive amongst SERP changes.
Paid Advertising
  • Shifted from standard PPC to Performance Max (PMAX), driving higher lead volume and significantly reducing CPA.

“Straight North helped us bring in more quality leads across our service areas. Their team is knowledgeable, professional, and great to work with.”

Anthony S.
President
Steadfast

Business Impacts

Through diligent and continuous service page re-optimization and PMAX, significant gains have been made with brand visibility against competitors.

SEO Traffic

Paid Advertising Leads

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