- Increase organic rankings and qualified lead opportunities by rebuilding and expanding high-intent service pages aligned with real homeowner search demand.
- Expand visibility across priority suburban markets through targeted area pages with content that strengthen local authority and capture new demand.
- Accelerate local search traffic and engagement by strategically optimizing the Google Business Profile to convert visibility into measurable lead growth.
From Blueprint to Breakthrough
Silver Leaf Construction is a Chicago-based design-build home remodeling and construction firm specializing in modern, high-end renovations and custom homes.
38%
Organic Leads YoY
21%
Google SERP Visibility YoY
300%
AI Traffic QoQ
Audience
Established homeowners in Chicago’s western and southwestern suburbs seeking premium remodeling or custom home construction services.
Overall Challenge
Silver Leaf Construction had the reputation and portfolio to compete, but their digital presence wasn’t keeping up. Their visibility across key local markets didn’t reflect the full scope of their services, making it difficult to consistently capture high-intent search traffic and drive qualified organic leads.
Strategic
Solutions
Solutions
SEO
Business Impacts
With a 38% increase in organic leads and a 21% lift in SERP visibility year over year — alongside an explosive 300% increase in AI-driven traffic quarter over quarter — Silver Leaf Construction positioned itself ahead of the curve. Their digital presence now captures demand across both traditional search and emerging AI platforms, creating a future-ready growth engine that drives high-value remodeling and custom home opportunities while widening the gap between Silver Leaf and local competitors.
Keyword Totals in Google AI Overview
By Month
Number of Keywords Ranking
By Month
