↑ 473% "Top 10"
Keyword Rankings
Challenge
SeaCa Plastic Packaging’s strong reputation and loyal customer base is, and has always been, an invaluable cornerstone of their family-owned business. When Straight North started working with SeaCa, their website held significant untapped potential to function as an effective lead generation asset to further drive new growth through inbound marketing.
About SeaCa Plastic Packaging
SeaCa Plastic Packaging is a family-owned manufacturer specializing in 100% recyclable corrugated plastic packaging for produce and seafood. Backed by 130+ years of expertise, they support growers and packers with durable, water-resistant, cold-chain-ready products, and fast customized service. They deliver quick turnaround, deep industry knowledge and a commitment to sustainability.
TARGETED SOLUTION
Straight North implemented a powerful, theme-based SEO strategy designed to showcase SeaCa’s authority as an industry leader in SERPs. This theme-oriented approach reflects a modern understanding of SEO: search algorithms now emphasize context and user intent over individual keyword matches. By grouping semantically related keywords under strategic topic clusters, SeaCa’s content could comprehensively address each theme, aligning with Google’s preference for in-depth, authoritative information.
The result is a scalable content strategy designed specifically to meet the needs of growers, packers, and distributors in the wet vegetable industry, and ultimately boosting SeaCa’s visibility for a broad spectrum of searches within this target.
Focusing content on specific themes, strengthening topical relevance, and optimizing internal linking, converts visitors to qualified leads and builds lasting credibility with search engines. This approach delivers measurable gains in search rankings, organic traffic, and lead generation, which drives sustainable new business growth for SeaCa among environmentally conscious produce companies and large-scale buyers alike.
“They have been an amazing partner with us to elevate our website. We are now trending at the top of the first page! Their staff is thorough, personal and they provide a great reporting tool to track metrics.”
Erika Nist Frayser
Director of Operational Excellence, Seattle-Tacoma Box Company
STRATEGY
SEO
Landing Page Optimization for High-Intent Keyword Themes
Goal
Boost organic visibility and conversions by targeting high-intent keywords and optimizing content around wet vegetable and sustainable packaging solutions.
Challenge
Increase search engine visibility for product offerings to attract and convert new leads.
Best Practice
Create content-rich, high-performing product and program pages that align with clear keyword targets, are structured for optimal user experience, and are supported by strong internal linking.
Strategic Solutions
- Enhance key landing pages with high-intent, search-driven copy to capture relevant, qualified traffic.
- Optimize on-page SEO elements — including H1s, meta titles, and internal linking — to boost crawlability and elevate keyword relevance.
- Integrate benefit-focused and case-driven messaging to increase engagement and guide user journeys.
Keyword Themes in Practice
This landing page strategy doesn’t just target isolated phrases — it aligns SeaCa’s highest-converting pages with keyword themes tied to sustainability, wet vegetable packaging, and supply chain performance. By enhancing the semantic depth and internal connectivity of these pages, SeaCa positions itself to capture broader intent-driven queries and earn stronger visibility across both traditional search and AI-enhanced results.
Keyword Totals by Google Position
STRATEGY
SEO
Top-of-Funnel Blog Content for Informational Search Visibility
Goal
Attract early-stage interest and generate long-term leads by building content around key themes in packaging, sustainability, and materials. By answering common industry questions, SeaCa can gain visibility in both search results and zero-click features like featured snippets and Google’s AI Overviews, building trust from the first interaction.
Challenge
Without helpful, question-focused content, SeaCa was largely absent from searches on non-branded, top-of-funnel topics. This made it harder to be seen as an authority and limited chances to appear in AI-driven summaries, where many buyers now start their research.
Best Practice
Drive meaningful engagement by writing informative, helpful, problem-solving content.
Strategic Solutions
- Anchor SEO and brand authority by establishing two high-impact content pillars: “Sustainability” and “Packaging Materials + Structure”.
- Create in-depth, SEO-driven blog content tailored to early-stage research queries to attract and engage top-of-funnel audiences.
- Connect each blog cluster to relevant product and program pages, building authority and moving site visitors from awareness to consideration.
Keyword Themes in Practice
As search evolves, SeaCa’s SEO strategy prioritizes answering more user questions directly on key pages — a move designed to boost visibility in emerging features like Google’s AI-generated search overviews. By creating concise, informative content that anticipates user intent, SeaCa increases its chances of appearing in these AI-driven summaries and featured snippets. This approach also signals topic authority to search engines, enabling the site to capture more traffic as queries become more conversational and zero-click in nature.
For instance, the post “Is Corrugated Plastic Recyclable?” quickly reached the top organic position, earned a featured snippet, and is now cited in AI overviews — proving its mid-funnel value for both traffic and education. Similarly, “Types of Packaging” ranks on page one for broad, early-stage queries, attracting researchers and funneling them toward product pages. These examples show how a theme-driven blog strategy supports visibility, engagement, and conversion across the funnel.
Premier AI & Organic Search Results Placement
Published Blog Posts Begin Ranking on Page One
for Target Keywords that were Previously Unranked
Keyword Totals in Google AI Overview
STRATEGY
SEO
Link Building to Support Content Authority and Rankings
Goal
Enhance the website’s authority through a targeted backlink acquisition strategy to boost search visibility.
Challenge
Limited backlink profiles hindered newly launched content and high-value product and program pages from receiving external signals required to gain traction in competitive search results.
Best Practice
Secure backlinks from credible, industry-relevant sources signaling trusted, high-quality on-site content to search engines.
Strategic Solutions
- Accelerate product visibility by strategically building links to high-priority landing pages.
- Amplify blog content reach with targeted backlinks designed to boost rankings for informational search queries.
- Incorporate the homepage into link-building efforts and improve crawl distribution among newly created pages to elevate overall domain authority.
Keyword Themes in Practice
Building links around keyword themes — rather than individual keywords — helps amplify SeaCa’s topical authority across entire content clusters. Prioritizing high-value pages for backlinks reinforces the brand’s credibility on topics like sustainable packaging and plastic durability. These efforts create a ripple effect, boosting not only direct targets but also semantically connected blog and product pages across the domain.
↑ 124% Total Ranking Keywords
“The biggest opportunity we saw was a disconnect between SeaCa’s expertise and their search visibility. They weren’t showing up for high-value, non-branded queries. We developed a strategy centered on targeted themes to close that gap and bring the right visitors to the site.”
Bob Hand
Senior SEO Strategist
STRATEGY
SEO
Technical SEO Audit and Indexation Cleanup
Goal
Identify and resolve technical issues preventing search engines from fully accessing and indexing the site.
Challenge
The website contained critical indexation and content structure issues that yielded visibility gaps threatening its ability to capture high-intent search traffic and convert leads.
Best Practice
Close content gaps and develop well-structured, indexable pages to increase performance and drive qualified leads.
Strategic Solutions
- Perform a comprehensive SEO audit to identify and address critical site performance issues.
- Resubmit valuable yet unindexed pages to Google Search Console.
- Identify and optimize high-impact pages by adding missing H1 tags and expanding on-page content.
Keyword Themes in Practice
This technical work lays the groundwork for success across all keyword themes by ensuring search engines can properly discover, interpret, and index new and updated content. Fixing crawl and indexation issues allows thematic content structures — including pillars, clusters, and internal links — to be fully realized and rewarded in the SERP. It is a foundational move that allows content relevance and topical authority to shine.
“Technical clarity and indexation support ensured that newly optimized and published pages could be crawled and ranked effectively.”
Bob Hand
Senior SEO Strategist
BUSINESS IMPACTS
Straight North developed a forward-thinking, results-driven SEO campaign that expanded SeaCa’s visibility, unlocked new markets, and delivered measurable business impacts.
To this day, the campaign and partnership continue to deliver highly qualified, targeted leads that ignite new, scalable growth.
63%
Organic Leads
200%+
AI Overview Citations
“This client has demonstrated a consistently collaborative approach, fostering a true partnership with clear communication, mutual respect, and aligned goals.”
Michelle Oglesby
Account Manager
