Sniffing Out Triple-Digit Growth

Founded by a lifelong pet parent and his trusted veterinarian, Scout Veterinary Urgent Care provides modern, compassionate urgent care designed to make high-quality treatment more accessible for pets and the people who love them.

157%
Paid Conversions YoY
18% → 27%
CVR
46%
Organic Traffic YoY
91%
Page One Rankings

Audience

Chicago pet owners seeking timely, trusted care for those in-between moments that don’t require an emergency hospital but need more than a routine vet visit.

Overall Challenge

Effectively position urgent pet care as the bridge between routine veterinary care and emergency hospitals to increase local visibility in Chicago, drive consistent leads, and maintain better control over paid advertising costs at specific locations.

Strategic
Solutions
SEO
  • Improve search rankings by optimizing and building service and treatment pages to better match what pet owners are searching for.
  • Expand local visibility with targeted location pages designed to capture high-intent searches across Chicago.
  • Increase traffic from local search and Google Maps by fully optimizing Google Business Profiles.
Paid Advertising
  • Leverage Skai’s AI-driven budget pacing to dynamically adjust campaign budgets daily, maximizing campaign performance across targeted locations.
  • Launch Performance Max (PMax) alongside Search to show up prominently in local search results and map listings.
  • Test and scale the campaigns that drive the most qualified leads, working closely with Scout to ensure lead quality — not just volume.

“We do great things together. I am very appreciative of Straight North’s hard work to help us grow.”

Seth P.
Senior Director of Marketing

Business Impacts

By bringing together hyper-local SEO and tightly managed paid campaigns, Scout now shows up more often — and more prominently — when Chicagoans need to find urgent care for their pets. The integrated strategy has driven a 157% lift in paid conversions and 46% growth in organic traffic year over year. Together, these gains have delivered consistent, cost-efficient lead growth and strengthen Scout’s position as a leading urgent care provider in its market.