Turning Searches Into Service Calls

Founded in 1896, Ransford Pest Control is one of the oldest pest control companies in the United States. Still family-owned and locally operated, they pair environmentally responsible pest management with a neighbor-first approach, showing up on time, standing behind their work, and delivering service customers can trust.

465%
Paid Leads YoY
15%
CPA YoY

Audience

Homeowners, property managers, and business owners across Central Massachusetts who need fast, reliable pest control solutions.

Overall Challenge

Ransford needed a strategy to drive more qualified pest control leads in a market where search demand for core services was relatively limited. Broader keyword targeting often produced mixed results, while an outdated website created unnecessary barriers for customers looking for fast, reliable solutions. Together, these challenges made it difficult to turn pest problems into service opportunities and scale lead generation efficiently.

Strategic
Solutions
Paid Advertising
  • Consolidate campaign structure around business priorities, creating greater efficiency while allowing platform automation to optimize performance.
  • Refine keyword targeting and bidding strategies to balance lead volume with lead quality, helping Ransford capture more qualified opportunities in a limited-search-volume market.
  • Develop and continuously test dedicated landing pages to improve user experience and increase conversion rates from paid traffic.
Web Design and Development
  • Refresh site messaging and content to better align with customer needs, and reinforce Ransford’s reputation as a trusted local provider.
  • Reimagined the website through expert content creation, UX-focused design, and custom development, creating a more intuitive experience that supports engagement and conversions.
  • Build a flexible, easy-to-manage website that gives the Ransford team greater control over content updates while supporting long-term marketing and business goals.

“We have seen such an improvement in the ROI of our marketing spend over the past two years. They’ve helped us build out custom solutions for our company that have enabled us to unlock the next stage of growth in our business.”

Connor Richmond
Marketing Executive

Business Impacts

The success of Ransford’s digital marketing strategy extends beyond lead generation. As performance continues to improve, the company repeatedly increases its investment in paid media, which shows a strong vote of confidence in the results being delivered. By generating a consistent flow of qualified leads and achieving a 465% increase in paid conversions, Straight North helped create a scalable marketing foundation that supports Ransford’s continued growth, ensuring the company can build on a legacy that spans more than 125 years.

CPA

By Month

Paid Advertising Leads

By Month