Scoring Big on Revenue and ROAS

ProStockHockey.com is the go-to source for authentic pro stock hockey gear — sticks, gloves, skates, and more — made for NHL players and built for elite performance.

1,369%
Organic Traffic
1,639%
Organic Revenue
1,888%
Paid Revenue
525%
ROAS

Audience

Hockey players looking for premium gear at competitive prices, supported by top-tier customer service.

Overall Challenge

Facing off with big-box retailers that are highly competitive both in-store and online, ProStockHockey.com must quickly sell through high volumes of pro and NCAA overstock — keeping inventory moving fast while maintaining efficient marketing to protect margins and stay competitive on price.

Strategic
Solutions
SEO
  • Improve competitive positioning and organic visibility by optimizing new and existing product category pages and expanding category structures with keyword-driven content. Support this with content clusters and related products to better capture long-tail search demand.
  • Strengthen domain authority by resolving technical SEO issues and improving on-site foundations, including metadata and usability.
  • Expand brand authority and visibility by creating content that earns placements on leading industry publications and trusted resource lists.
Paid Advertising
  • Optimize ad spend by reallocating budget from Shopping to Performance Max (PMax), driving higher returns.
  • Enhance campaign reach and budget efficiency by introducing Product List Ad (PLA) campaigns that maintain positive returns.
  • Align campaign strategy with hockey seasonality, promoting ProStockHockey.com’s exclusive NHL, AHL, and NCAA sourced inventory, while optimizing creative and budgets based on seasonal trends and demand shifts to drive results.

“I’ll admit, when we opened the doors, the shipping department personnel had a lot of time on their hands. Now, we can barely keep up. Our marketing campaigns have had a lot to do with the rapid transformation, and it keeps getting better every month. We’re busier now than ever, and there’s no slowdown in sight.”

Shawn O.
Operations Manager

Business Impacts

ProStockHockey.com evolved from an emerging ecommerce startup into the world’s largest retailer of pro stock hockey equipment. This growth was fueled by a high-impact, cross-channel digital marketing strategy that delivered 1,300%+ organic traffic growth and up to 1,800%+ increases in revenue.

Critically, this growth was anchored by SEO dominance of the industry’s most valuable keywords. ProStockHockey.com ranks:

  • #1 for “hockey sticks” — the most sought-after keyword in hockey ecommerce
  • #1 for “hockey gloves” and “hockey pants”
  • #1 across virtually all “pro stock” searches, including pro stock hockey sticks, gloves, and more

This level of visibility positioned the brand at the top of nearly every high-intent search in the category.

Number of Keywords Ranking

By Month