Service
Paid Advertising, SEO, Local
NWI serves a niche clientele and wanted marketing that would position them as leaders in neurological care. They struggled to connect with patients seeking compassionate care and see meaningful results from their marketing efforts. They needed a partner who understood their audience and could help find the right patients, along with a comprehensive view of performance metrics to drive clear, evidence-based decisions.
NWI is a global leader in innovative, personalized care for neurological, mental, and physical health conditions. Specializing in brain injuries and disorders, their team of functional neurologists helps patients from around the world improve their quality of life and manage both acute and chronic neurological challenges.
To address NWI’s need for stronger positioning, Straight North partnered closely with their doctors and practice leaders to deeply understand the unique challenges of their neurological care niche.
“The Neurologic Wellness Institute needed a partner that would work with them to understand the paid advertising attribution process end to end, from click to patient. This is where Straight North stepped in. We built custom reports to help them understand the full conversion funnel and feel confident in the true ROI from Google Ads. This partnership has never been stronger!”
Establish Lead Quality
GOAL
Ensure incoming leads properly reflect the client’s target audience of new patients before scaling the marketing campaign to reach qualified prospective patients and achieve greater results.
CHALLENGE
Determine the right touchpoints in the patient journey to understand the most effective channels to maximize the ROI for NWI. With multiple locations having varying degrees of success, we had to identify where to allocate advertising spend to deliver the best results.
BEST PRACTICE
Validate and optimize the target lead baseline as closely as possible toward new patients versus general inquiries about the practice.
Location Level Feedback
GOAL
Analyze behavior to drive consistent new patient leads to multiple NWI clinic locations.
CHALLENGE
Discover why some clinic locations are experiencing more success than others with advertising and new patient leads.
BEST PRACTICE
Drive a campaign strategy that consists of regularly detailed client communication.
Paid Conversion Rate
Paid CPC
Geospecific Condition and Treatment Pages
GOAL
Drive more qualified prospective patient traffic by using location- and condition-specific keywords to reach the right audience.
CHALLENGE
Create geospecific webpages that discuss specific conditions the NWI team treats every day, connecting them directly to the patients in most need of their services. Target specific keywords to increase the likelihood the site will show up in more search results that are location based for the user and match their needs.
BEST PRACTICE
Incorporate a mix of nonbranded transactional keywords with local geographic modifiers to better target users in specific areas.
Chicago, IL
Wood Dale, IL
Boca Raton, FL (incl. Miami)
Waukesha, WI (incl. Milwaukee)
“The Neurologic Wellness Institute’s strong positive reputation in several locations has allowed our team to target rapid expansion of nonbranded terms across several cities. The combination of such a positive brand reputation and targeted local service terms has proven to be a formula for success.”
After collaborating with stakeholders at The Neurologic Wellness Institute, Straight North identified the need for a strategic approach to elevate visibility and online presence across the practice’s multiple locations.
By aligning digital strategies with audience expectations and leveraging transparent, performance-driven metrics, we empowered NWI to increase patient leads by an impressive 256% — transforming raw data into actionable insights that fuel sustainable growth.
366%
PAID SEARCH PROSPECTIVE PATIENTS
54%
PAID CPA
114%
ORGANIC PROSPECTIVE PATIENTS
256%
TOTAL PROSPECTIVE PATIENTS
“Working with NWI has been a fantastic experience. Their dedication to increasing their online presence made it easy to implement strategies that drive real results. Through our collaboration, we’ve been able to drive real results and reach more individuals in the communities they target. I’m excited to see their continued success!”
