About Lamar Dental
Lamar Dental is a locally owned and operated family dental practice taking pride in offering affordable, quality dental care to Southern Mississippi’s Pine Belt area.
Challenge:
With a brand-new website, Lamar Dental turned to digital marketing to increase the patient roster and grow the business. Lamar Dental tasked Straight North with developing a structured SEO campaign to improve organic reach.
Targeted Solution:
Leveraging years of dental SEO experience, Straight North focused on expanding website traffic and search engine visibility. This approach also included building a prestigious, local reputation.
Utilizing industry knowledge and meticulous competitive analysis, Straight North uncovered valuable opportunities, developed a targeted keyword strategy, and created new service pages to capture untapped audiences through organic search.
“We definitely want to keep the other SEO work going as it is showing some awesome progress for 1 year out. Almost at 200 5-star Google reviews!”
Andrew Dunn
Lamar Dental
Strategy:
SEO (Search Engine Optimization) Optimize Google Business Profile
Goal: Enhance and optimize the Google Business Profile (GBP) to organically rank in local map-packs for all relevant search volume.
Challenge: The GBP was missing necessary business information and other foundational elements required for local listings. Additionally, business categories and service offerings were unfinished, leading to suboptimal customer engagement and omission of important, relevant dental capabilities.
Best Practice: Google Business Profiles must be strategically assembled with accurate, up-to-date business information as it serves as a local directory to conveniently meet the needs of nearby consumers. GBP is one of the most important aspects when marketing a local, reputable online presence.
Strategic Solutions:
- Fully optimize GBP elements with the most accurate business information to keep local users informed about business hours, location, service area, contact information, etc.
- Harness the power of customer interactions. Satisfied patients can now post pictures and leave reviews, which tremendously help fuel local reputation and organic growth.
SEO (Search Engine Optimization) Establish New Landing Pages for High-Volume Intent
Goal: Create heavy-hitting, keyword-optimized landing pages for high-volume search queries to successfully capture the local market.
Challenge: Lamar Dental’s new website did not have any landing pages to strategically target relevant search traffic.
Best Practice: To effectively rank for service-related intent, dedicated landing pages are necessary to market a business’s experience, validity, and trustworthiness. Without authoritative landing pages, search engine visibility is extremely limited, and ranking chances are severely weakened.
Strategic Solutions:
- Create brand-new landing pages with unique and authoritative content to target specific keyword opportunities.
- Incorporate high-volume keywords in the body content of these new landing pages, effectively marketing Lamar Dental’s services to relevant queries.
- Drive users to convert through contact forms, phone calls, and appointment bookings to ultimately service their dental needs.
SEO (Search Engine Optimization) Revamp Internal Linking Strategy
Goal: Provide a structured roadmap of internal links for Google crawlers and site visitors to effectively navigate the website.
Challenge: The website contained limited internal links and did not have any structured hub pages for proper navigation.
Best Practice: An optimal internal linking strategy helps users and web crawlers efficiently navigate the website while maintaining the webpages’ indexation sitewide.
Strategic Solutions:
- Construct a user-friendly hub page to house all services for simplified site structure and user experience.
- Establish a dropdown menu in the primary navigation to further increase visibility and convenient access to service pages.
- Employ keyword-rich anchor text to signify proper intent, accurately directing users across the site.
“The success of the Lamar Dental SEO campaign showcases Straight North’s ability to deliver unmatched organic growth at any stage of a client’s lifecycle.”
Brian Brown
SEO Strategist
SEO Results
30+
Local First Page Rankings
7
#1 Local Keyword Rankings
Results for Two Key Sales Pages
800%
Membership Subscription Plans
2,800%
Emergency Treatment
Business Impacts
Straight North’s achievements proved crucial to the foundational efforts of the business. Lamar Dental quickly realized the invaluable impacts an ongoing SEO campaign has on increasing local lead generation, expanding the patient roster, building a strong local reputation, and positively impacting business growth.
After considering the ROI and assurance of a long-term strategy, Lamar Dental increased its SEO budget over multiple contract extensions.
Business Impacts
Increase In Marketing Qualified Leads
1,221%
Website Traffic
70%
Monthly Phone Leads
800%
Traffic to Membership Subscription Plans Page
2,800%
Traffic to Emergency Treatment Page
“Andrew and Dr. Leah’s transparency and ongoing engagement have been a driving force behind our shared success. The Straight North team was provided clarity and direction from the very beginning which allowed us to develop a strategy that aligns with Lamar Dental’s goals for SEO growth. Witnessing their business flourish and extend to even more members of their community is truly fulfilling.”
Juls MacIntosh
Account Manager
