- Support the launch of the new brand and domain with comprehensive redirect mapping to preserve as much SEO equity as possible through the migration.
- Execute content updates across the new Generations.edu site to maintain and grow organic visibility for key programs.
Making the Grade in Search
Founded in 1904, Generations College, formerly MacCormac College, is Illinois’ oldest fully accredited, private nonprofit institution.
57%
Organic Traffic
94%
Organic Leads
Audience
Prospective students seeking career-focused associate and bachelor’s degree programs in fields such as business, court reporting, paralegal studies, and criminal justice.
Overall Challenge
MacCormac College underwent a full rebrand to become Generations College, including a migration from MacCormac.edu to Generations.edu. Launching a new brand and domain put the college’s hard-earned SEO equity at risk, making it critical to preserve organic visibility through the transition.
Strategic
Solutions
Solutions
SEO
“We’ve seen increases across the board for our different programs due to SEO. Straight North is always willing to think of new ideas and be flexible to our changes.”
Adam H.
Director of Marketing & Communications
Business Impacts
Following the rebrand, Generations College maintained its search momentum and achieved a 57% increase in organic traffic and a 94% increase in organic leads across key programs, including Court Reporting, Paralegal Studies, and Criminal Justice.
SEO Traffic
By Month
SEO Leads
By Month
