If you’re looking for an expert PPC management company that can generate leads and reduce your cost per lead (CPL) — look no further. We’ve been delivering results to clients since 2002, the year PPC marketing was born.
PPC management requires strategic skill and meticulous implementation overseen by experienced PPC managers. From keyword research and strategy to A/B split testing, our professional PPC management services continuously improve your campaign.
If you’re wondering why PPC isn’t paying off for you, talk with us to learn why we’re the best PPC agency to boost your lead generation and revenue.
Get Your PPC Campaign on the Road to Success
Pay-per-click (PPC) advertising is a faster route to increasing website traffic and generating leads than SEO. In exchange for paying each time a visitor clicks on your ad, PPC lets you jump to the head of the line on Google and Bing. With the right budget and strategy, you can obtain immediate high visibility for even the most competitive and lucrative keywords.
Straight North, a leading PPC management company, possesses unparalleled experience and skills in PPC campaign management. We help your business grow by delivering measurable, cost-effective and quick results. When you work with us, you get:
More Sales Leads and Online Revenue
This is why most clients invest in PPC to begin with, but continuous campaign improvement and expert tactical management are required to boost click-throughs and conversions over time. Our professional staff of PPC management specialists knows how to accomplish this.
Better Sales Leads and Online Revenue
Straight North tests every campaign with the goal of reaching an ever more relevant target audience, as well as an ever-larger one. Better-quality click-throughs lead to better sales leads and bigger orders. Through continual refinements in keyword selection, ad messaging, landing page content/design and technical campaign management, we find better audience segments.
High Campaign ROI
The impact of more PPC leads and better PPC leads: more sales and better bottom-line results. We earn our fees by producing profitable results for clients.
Straight North uses the results of PPC campaigns to strengthen SEO campaigns. PPC provides useful keyword data, an understanding of the effectiveness of various calls to action and promotional offers, and information about the popularity of various client products and services. SEO and PPC are powerful Internet marketing tools on their own, but when we merge them, we often see results greater than the sum of their parts.
Improved Sales Performance
We encourage our clients to keep their sales leadership teams wired into our PPC campaigns. This gives client sales departments valuable insight about which products and services are drawing attention, and which offers generate interest. In addition, because we validate PPC inquiries by reading every form and listening to every phone call generated by the campaign, we draw the client’s attention to high-quality leads, empowering them to take action while the leads are still hot.
PPC is an extremely affordable option for extending brand awareness and building brand credibility. During our PPC campaigns, search engine users see the client’s name repeatedly for search queries related to what it sells. Even when no direct or immediate conversion from a PPC ad occurs, the totality of ads in the campaign adds up to an ever-increasing pool of target prospects favorably disposed to do business.
Straight North’s PPC campaigns give our clients visibility over competitors on SERPs (search engine results pages) and prevent competitors from acquiring click-throughs on searches for your branded terms. Although competitor campaigns (campaigns targeting another company's branded terms) are not a good practice, many companies engage in them, costing reputable companies like yours leads that should be coming to you.
Find True North with Superior PPC Management Services
Successful PPC requires high levels of knowledge and expertise. At Straight North, our in-house, full-time team of paid-search specialists is familiar with every nuance of maximizing performance on Google AdWords and Bing Ads. This allows us to develop and flawlessly execute the best national and local strategies to meet your unique needs — and set your PPC campaign on the right course.
We are the only PPC company that tracks, validates and reports sales leads in real time. This allows our paid-search specialists to optimize your campaign using validated lead data instead of basic conversion counts from the Google AdWords and Bing Ads platforms. This unique management tool provides you with a huge advantage over your PPC competitors. Learn more about lead validation.
Straight North takes the mystery out of PPC services. Our staff provides the most transparent PPC management in the industry. We want you to know what our strategy is, how we’re executing it in detail, and how well your fees are paying off. The more involved you are, the more input you give and questions you ask, the better we like it.
Drive Business Growth with Exceptional PPC Management
Straight North is an industry-leading, affordable PPC firm that knows how to run successful campaigns. Combining best practices with competitive fees, we deliver local, national and global PPC campaigns that make our clients' businesses grow.
Our pay-per-click firm assigns a dedicated account manager to your campaign, an individual with PPC expertise as well as excellent project management and communication skills. Your PPC service account manager organizes and monitors all campaign activities and is your main point of contact for day-to-day communications and monthly reviews.
Using the data we collect from our real-time tracking and reporting of sales leads — something no other PPC management firm offers — we make critical adjustments to your campaign quickly and efficiently. We continually modify your campaign by adjusting attributes such as:
- Search Engine Emphasis. Put more effort into Google or Bing, depending on which is generating the lower cost leads.
- Campaign Emphasis. Increase budgets on more effective campaigns.
- Ad Group. Put more focus on top-performing ad groups.
- Keyword Match Type. Emphasize match types that are generating the most leads.
- Keywords. Focus on keywords that generate the most leads.
- Ad scheduling. Target the campaign to the days and times that generate the most leads.
If you would like to learn more about our best-of-class PPC management services and discuss your campaign, call us today at 855-883-0011 or request a quote online.