For ecommerce businesses, the most effective digital marketing strategies often focus on meeting buyers at different stages of their journey. Google Shopping campaigns are ideal for reaching high-intent shoppers actively searching for products. SEO supports long-term growth by improving visibility for product and category pages. Paid social is useful for promoting new arrivals or limited-time offers to targeted audiences. Retargeting plays a key role in reengaging visitors who browsed but didn’t purchase. Instead of relying on a single channel, combining these tactics creates a seamless path to purchase that increases visibility, conversions, and customer lifetime value.