What Happens When You Change Your Twitter Username

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Author: | Digital Marketing Experts

Recently we had an opportunity to change the company Twitter username from @Straight_North to @StraightNorth. Here's a few things I learned/validated that may help you.

  • Changing your Twitter Username is easier than setting up a new account and trying to get your followers to switch over. When you change to the new username, all of your followers stay in place.
  • Changing your Twitter Username creates a new Twitter URL for your account. Therefore you have to update all links to your Twitter page. For Straight North, this included several on-site and off site links. We may not have caught them all. (See Twitter button link on the sidebar in the image above.)
  • For textual links to our Twitter page, we had to edit the anchor text as well. Our Twitter landing page had "Straight_North", in the header, which required a little quick redesign work. (See image above.)
  • HootSuite, my preferred Twitter interface, automatically repopulates username fields with the new name.

Digital Marketing Experts

This was written by one of Straight North’s digital marketing experts. Our team stays up to date on the latest digital marketing trends and best practices to inform our audience and create strategies that deliver results for our clients.

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