Will Santa bring your company a sleigh full of website leads, or will your website get a lead pipeline filled with coal? Here’s how things look web design-wise at the North Pole.
Naughty Web Design List
- Broken external links
- Broken internal links
- Confusing contact forms
- Contact forms with lots of required fields
- Content filled with jargon
- Drab stock images
- Hard-to-read fonts
- Hard-to-find phone number
- Inward-focused content
- Mobile-unfriendly design
- No calls to action
- No form or phone lead tracking
- No phone number
- No white space
- Slow-loading pages
- Title tags without keywords
- Un-navigable navigation
Nice Web Design List
- Clickable phone icon
- Content focused on the user
- Conversational content
- Easy-to-read fonts
- Easy-to-use navigation
- Exciting and informative custom imagery
- Form leads tracked
- Intuitive, simple contact forms
- Lightning-fast page loading
- Lots of white space
- Mobile-friendly design
- Optimized title tags
- Phone leads tracked
- Powerful calls to action
- Prominently displayed phone number
- Scannable content
- Solid internal linking structure
- Specific pages dedicated to important SEO keywords
We hope you’ve been nice … and if you’ve been naughty, we are here to help!
Happy holidays from all of us at Straight North!