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Was Your Website Naughty Or Nice?

December 21, 2016

Will Santa bring your company a sleigh full of website leads, or will your website get a lead pipeline filled with coal? Here’s how things look web design-wise at the North Pole.

Naughty Web Design List

  • Broken external links
  • Broken internal links
  • Confusing contact forms
  • Contact forms with lots of required fields
  • Content filled with jargon
  • Drab stock images
  • Hard-to-read fonts
  • Hard-to-find phone number
  • Inward-focused content
  • Mobile-unfriendly design
  • No calls to action
  • No form or phone lead tracking
  • No phone number
  • No white space
  • Slow-loading pages
  • Title tags without keywords
  • Un-navigable navigation

Nice Web Design List

  • Clickable phone icon
  • Content focused on the user
  • Conversational content
  • Easy-to-read fonts
  • Easy-to-use navigation
  • Exciting and informative custom imagery
  • Form leads tracked
  • Intuitive, simple contact forms
  • Lightning-fast page loading
  • Lots of white space
  • Mobile-friendly design
  • Optimized title tags
  • Phone leads tracked
  • Powerful calls to action
  • Prominently displayed phone number
  • Scannable content
  • Solid internal linking structure
  • Specific pages dedicated to important SEO keywords

We hope you’ve been nice … and if you’ve been naughty, we are here to help!

Happy holidays from all of us at Straight North!

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