Professional SEOs can’t afford to go into a food coma after their Thanksgiving dinners — clients depend on us to remain lean, mean, algorithm-fighting machines at all times. Here are a few ways you can survive your Thanksgiving foodfest without getting dumb, fat and happy with your SEO campaigns.
1. Replace keyword stuffing with sweet content potatoes.
In the old days, Google crawlers loved to gorge on keywords, and SEOs couldn’t stuff enough of them into their optimized content. Today, things have changed. Big bowlfuls of keyword stuffing give crawlers indigestion and you subpar rankings. Unhealthy SEO.
Sweet, high-quality content is what Google crawlers hunger for today. Authoritative, useful, engaging and unique content lets Google know that you know what you’re talking about. If you know what you’re talking about, Google will rank you higher. No need to bury your ideas under a mile-high mound of keyword stuffing.
Optimized content is best served in sweet potato portions. Think paragraphs. If your quality content is served thin, like slices of turkey, it’ll require too much scrolling. On the other hand, you don’t want to dump an entire turkey on your readers’ plates; they won’t be able to scan what they’re consuming, and thus won’t be able to tell your dark meat ideas from your white meat ideas. Sweet content potatoes — content in sweet, digestible, short paragraphs — turn optimized content into conversions.
2. Add secret sauce to your side dishes and main course.
Brussels sprouts taste pretty bland until you baste them with a bit of buttery bacon sauce. Same goes for SEO. If you never whip up any imaginative ingredients, your campaign will barely pass the taste test and leave clients hungry for more return on investment.
On the other hand, if you serve nothing but bacon sauce, your clients might be wowed — but they need those Brussels sprouts. What I’m trying to say here is, a highly effective SEO campaign follows dietary best practices. Sometimes SEOs get carried away thinking they’ve found a shortcut or a magic bullet. But the best recipe mixes a little secret sauce with a lot of meat and potatoes (including sweet content potatoes).
3. No canned casseroles.
Don’t serve your clients a buffet of canned campaign courses — everything needs to be made from scratch. Canned foods are cheap, quick and easy, but do they cut the SEO mustard? No way.
Every client has unique dietary requirements for SEO — canned SEO won’t please anybody. However, if you put personal attention and TLC into all of your on-site and off-site campaign recipes, you’ll find your fully customized campaign leaves the client satisfied and ready to extend the contract.
That’s a Thanksgiving win-win!