DIY And Fully Custom Are No Longer Your Only Website Choices

Our aim is to provide marketing insights to help inform your marketing initiatives. If you’d like our marketing experts to help accelerate your business’s growth, let’s talk!

Author: | Digital Marketing Experts

We’ve introduced a radically new platform, GoNorth! Websites (GNW) that strikes a perfect balance between DIY website platforms and a fully customized option.

GNW meets a huge need for small and midsized businesses that have been caught between a rock and a hard place, forced to choose between a DIY option that is inexpensive but inadequate, and a fully custom option that is expensive and overkill.

GNW websites are far less expensive than fully custom websites, but far, far more powerful than a DIY solution.

Before we get into the features of GNW, let’s take a quick look at the downsides of DIY and fully custom websites.

7 Big Disadvantages of DIY Websites

  1. No originality in design — Your stock template looks just like 10,000 other businesses.
  2. No copywriting — DIY copywriting takes forever and probably falls short.
  3. Shared hosting — Your page loading speed is slow, and you are vulnerable to frequent downtime.
  4. No SEO — Your website will not have the foundation you need to be visible on Google for organic search.
  5. No integration — Connecting your website to Google Analytics and other back-end management systems is difficult or impossible.
  6. Poor lead generation — Page templates lack the design flexibility to take visitors into a conversion funnel.
  7. Hard to maintain — Support options are limited.

4 Big Disadvantages of Fully Customized Websites

  1. Cost — A fully custom website can easily exceed $20,000.
  2. Development time — From project launch to website launch, a time frame of six months is fast.
  3. Feature overkill — A fully custom website may be too sophisticated — or run on a platform too robust — for your current and even future needs.
  4. Expensive to maintain — If the website is built on a complex platform and/or has too much functionality, monthly maintenance costs can be budget breakers.

Solution: GoNorth! Websites

GNW “splits the difference” between DIY and fully custom. It is an ideal website solution for:

  • Entrepreneurs
  • Startups
  • Growth-oriented small to midsize businesses
  • Simple product/service offerings
  • Basic functionality requirements

Key Advantages of GNW:

  • GNW creates a custom design unique to your business.
  • GNW supplies professional copywriting.
  • GNW takes your site live in 30 days.
  • GNW websites are responsive — that is, mobile-friendly.
  • GNW websites include an optimized “Contact Us” form to attract leads.
  • Other content includes a catalog request form, service and product pages, custom pages determined by you, a staff section, photo gallery, video gallery, blog section and news section.
  • Last but not least, GNW websites have dedicated hosting, and feature lightning-fast page loading speed — Check it out!

Custom Made, Affordable and Super Fast: GNW

Check out our portfolio of GNW websites.

Interested in learning more? Contact us now to discuss your website needs!

Digital Marketing Experts

This was written by one of Straight North’s digital marketing experts. Our team stays up to date on the latest digital marketing trends and best practices to inform our audience and create strategies that deliver results for our clients.

Ready to Hire Your Last Agency?