Mark Greathouse

Senior SEO Strategist
Ecommerce SEO Expert

Mark Greathouse is a Senior SEO Strategist for Straight North, blending a skillset in marketing and data analytics with a passion for learning and helping businesses grow. He manages SEO campaigns for clients in an expansive variety of industries, including ecommerce, lead generation, and local service businesses. He provides data-focused, yet personable SEO services to help businesses grow through search.

Mark’s passion for business growth led him to a career in ecommerce digital marketing to help businesses find their target audience organically. As his hunger for knowledge grew, he gained unique expertise providing marketing services to a variety of industries and has become a multifaceted marketing strategist. He has helped many companies of various sizes grow and increase conversions and revenue through organic SEO.

Articles Written by Mark

Internet Marketing
SEO
Web Design
Web Development

Choosing the Best E-Commerce Platform: A Comprehensive Breakdown

Articles by other Authors

SEO Mistakes to Avoid: 8 Critical Issues That Tank Your Traffic

Beginner’s Guide to Off-Site Optimization

Local vs. National SEO: Key Differences and Why They Matter for Your Business

Mastering Semantic SEO and Topical Authority for Search Success

How E-E-A-T Is Guiding Authorship, Expertise and SEO

Basic SEO Strategy: A Blueprint for Boosting Your Online Presence

Want to grow your business without constantly paying for ads? SEO helps you claim prime real estate in search results to drive sustainable growth that doesn't disappear when you stop paying.

Improve SEO and Website Conversion With Video Optimization

Evolving Your SEO in the Age of AI

Search is no longer about links and keywords — it’s about answers and action. As AI reshapes how users discover and interact with content, brands must evolve their SEO strategies to stay visible and relevant. Let’s explore how AI is transforming the search landscape and what that means for your SEO program. Why Were Links ... Evolving Your SEO in the Age of AI

The History of SEO

Search engines are an essential part of our daily lives, helping us find answers, explore new ideas and connect with information in mere seconds. Whether we’re looking for the best local restaurant, research for a project or a simple definition, search engines have become the cornerstone of how we navigate the world wide web. But ... The History of SEO

Mobile Lead Generation
SEO

Importance of Mobile SEO

In today’s digital world, mobile devices have become the primary tool for internet browsing, making mobile search optimization a critical factor for any business aiming to succeed online. As of recent reports, mobile internet usage has surpassed desktop browsing, which signifies a dramatic shift in the way users interact with websites and search engines. This ... Importance of Mobile SEO

What Is SEO Testing?

SEO can feel like a maze, with algorithms constantly changing and strategies evolving to keep up. So, what is SEO testing? It’s the compass that guides businesses through this maze. SEO testing is the systematic process of experimenting with different strategies and changes on a website to evaluate their impact on search engine visibility and ... What Is SEO Testing?

On-Site vs. Off-Site SEO

The Pillars of SEO Search engine optimization (SEO) is an evolving discipline that determines how well a website ranks on search engine results pages (SERPs). At its core, SEO is built on two main pillars: on-page SEO and off-page SEO. While these two approaches serve different functions, they must work together to drive organic traffic, ... On-Site vs. Off-Site SEO

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