Garrett Perez

Senior SEO Strategist
Video SEO Expert

Garrett Perez is a Senior SEO Strategist at Straight North, where he helps clients navigate the evolving landscape of search with a focus on content, technical SEO, and link-building strategies. With years of experience in agency roles, Garrett joined Straight North in 2024, driven by a passion for staying at the forefront of SEO during a time of rapid industry change. He delivers actionable insights and research, ensuring his clients stay ahead in an era shaped by AI-driven search and LLM chatbots.

Beyond SEO, Garrett is an avid reader with a deep interest in psychology and behavioral economics. He enjoys applying concepts from these fields to digital marketing, helping clients better understand their target audience and the broader role of SEO in an effective marketing strategy. His expertise in semantic search and user behavior allows him to create strategies that align with both search engine evolution and real human engagement.

Articles Written by Garrett

Improve SEO and Website Conversion With Video Optimization

Articles by other Authors

SEO Mistakes to Avoid: 8 Critical Issues That Tank Your Traffic

Beginner’s Guide to Off-Site Optimization

Local vs. National SEO: Key Differences and Why They Matter for Your Business

Mastering Semantic SEO and Topical Authority for Search Success

How E-E-A-T Is Guiding Authorship, Expertise and SEO

Basic SEO Strategy: A Blueprint for Boosting Your Online Presence

Want to grow your business without constantly paying for ads? SEO helps you claim prime real estate in search results to drive sustainable growth that doesn't disappear when you stop paying.

Evolving Your SEO in the Age of AI

Search is no longer about links and keywords — it’s about answers and action. As AI reshapes how users discover and interact with content, brands must evolve their SEO strategies to stay visible and relevant. Let’s explore how AI is transforming the search landscape and what that means for your SEO program. Why Were Links ... Evolving Your SEO in the Age of AI

The History of SEO

Search engines are an essential part of our daily lives, helping us find answers, explore new ideas and connect with information in mere seconds. Whether we’re looking for the best local restaurant, research for a project or a simple definition, search engines have become the cornerstone of how we navigate the world wide web. But ... The History of SEO

Mobile Lead Generation
SEO

Importance of Mobile SEO

In today’s digital world, mobile devices have become the primary tool for internet browsing, making mobile search optimization a critical factor for any business aiming to succeed online. As of recent reports, mobile internet usage has surpassed desktop browsing, which signifies a dramatic shift in the way users interact with websites and search engines. This ... Importance of Mobile SEO

What Is SEO Testing?

SEO can feel like a maze, with algorithms constantly changing and strategies evolving to keep up. So, what is SEO testing? It’s the compass that guides businesses through this maze. SEO testing is the systematic process of experimenting with different strategies and changes on a website to evaluate their impact on search engine visibility and ... What Is SEO Testing?

On-Site vs. Off-Site SEO

The Pillars of SEO Search engine optimization (SEO) is an evolving discipline that determines how well a website ranks on search engine results pages (SERPs). At its core, SEO is built on two main pillars: on-page SEO and off-page SEO. While these two approaches serve different functions, they must work together to drive organic traffic, ... On-Site vs. Off-Site SEO

How to Make Money With SEO

Understanding SEO is essential for bloggers, affiliate marketers and content creators who want to maximize their online revenue potential. SEO serves as the backbone of digital visibility, enabling online creators to connect with targeted audiences effectively. For businesses and individuals alike, SEO is not merely a marketing tactic; it is a strategic investment in long-term ... How to Make Money With SEO

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