PPC Management Services
Take Your PPC Campaign to a New Level
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Get More Leads and E-commerce Revenue Now
PPC advertising is a way to jump to the head of the line on Google and Bing – a faster route to generating leads and e-commerce revenue than SEO, because with the right budget and strategy, you can obtain immediate high visibility for even the most competitive and lucrative keywords.
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The Expertise to Make Your PPC Campaign Succeed
Unfortunately, many firms have learned the hard way that successful PPC requires a smart strategy and flawless execution. Pay Per Click is a core service for us. Our in-house, full-time team of paid search specialists has been getting results for clients for nearly a decade. A dedicated Straight North campaign manager skilled in process management and communication coordinates your entire campaign.
The Difference Maker: Lead Validation and Reporting
We are the only Internet marketing agency that validates and reports sales leads in real time through an easy-to-use online dashboard.
- Our analysts listen to every phone call and read every form submission associated with your campaign.
- We then separate actual sales leads from other types of inquiries, such as misdials, customer service inquiries and personal calls.
- Sales leads and other inquiries are then displayed through the dashboard, enabling you to –
- Review and act on sales leads while they are still hot.
- Know exactly how many sales leads your PPC campaign is producing.
- Evaluate the quality of your sales leads.
- Listen to your phone calls (we record from reception all the way through the sales call) and improve your internal processes.
Faster, More Intelligent Campaign Optimization
Speaking of improvement, our real-time auditing and reporting of sales leads help us make critical adjustments to your campaign faster and more efficiently than ever before. Using the data we collect, we modify your campaign on the fly by adjusting things such as:
- Search engine emphasis – Put more effort into Google or Bing, depending on which is generating the most leads.
- Campaign emphasis – Put more effort on the more effective campaign(s).
- Ad group – Put more effort into the best-performing ad group(s).
- Keyword match type – Emphasize match types that are generating the most leads.
- Keywords – Focus on keywords that generate the most leads.
- Day and hour – Gear campaign to the days and times that generate the most leads.
Know What You’re Paying For
Our system of validating and reporting leads makes us the most transparent PPC management firm in the business, because we show you the actual results of your investment. Our approach to Pay Per Click services is collaborative. Just as you would expect from the best PPC agency, we seek your input and we keep you fully apprised of our management processes, as well as any substantive adjustments we make to your campaign strategy and tactics.
We suspected we could improve our PPC advertising – but Straight North’s efforts have far exceeded our expectations.