Display Retargeting Services
Increase Click-throughs and Generate More Business
Retargeting Companies Are Not All the Same
Studies show that retargeting – marketing to existing customers and unconverted website visitors – can increase conversion rates 50% or more.
To see our display advertising case studies, click here.
However, effective retargeting (also called remarketing) requires careful strategy, technical proficiency, precise messaging and persuasive ad design. Straight North provides retargeting solutions to growth-minded firms with lead generation and e-commerce sites. With over 60 full-time, in-house employees, we have the bench depth and expertise to create and manage a winning remarketing campaign for your company.
How Retargeting Works
- Identify and track existing customers and site visitors.
- Create and display ads to these users when they visit other sites.
- Track conversions to determine which ads and sites are delivering the best ROI.
- Refine retargeting ads and ad placements.
Why Straight North
- Lead Validation and Reporting. Alone among retargeting companies, we listen to every phone call and read every form submission generated from your campaign – and then display them in real time through an online dashboard. You are then able to review and take action on leads while they are still fresh.
- Strategic Campaign Management. Your campaign is coordinated from start to finish by a dedicated campaign manager who is experienced and adept at both developing strategy and managing communication. This allows for maximum transparency, continuous improvement and continuity.
- Technical Expertise. Brilliant creative work only goes so far in retargeting. Without accurate lead tracking and campaign analytics, knowing which elements of the campaign are working and which are not is difficult to impossible. Our in-house team of analysts and technicians are highly trained, providing you with the accurate data necessary to remarket successfully.
- Design. Our in-house designers understand the principles of Web design and conversion rate optimization (CRO). Your ad is designed not merely to turn heads, but to inspire clicks.
- Copywriting. Retargeting ads, by nature, require a powerful message in a relatively small amount of space. Our in-house copywriters work with designers to create the hard-hitting, persuasive messaging that separates a humdrum ad from one that boosts conversion rates, leads and e-commerce revenue.
If you are interested in learning more about our display advertising services, please call 866-779-7675 or request a quote.