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Lead Generation Insights Blog

  • 07/27/2015
    Posted By:
    There’s an art to creating content for the purpose of lead generation. After all, what business wouldn’t want more leads? Whether you’re writing a landing page or an on-site blog post, if your goal is lead generation, your content must be clear and concise, error-free and call the reader to action. If your business isn’t...
  • 07/22/2015
    Posted By:
    When we first start working with new clients, many of them are dropping all of the leads from their website into a single bucket called “Web Leads.” This makes it impossible for a client to know which Internet marketing channels or campaigns drove those leads. Without complete and accurate information, clients cannot...
  • 07/15/2015
    Posted By:
    When we first start working with new clients, a huge majority of the time they place all of the leads from their website into a single bucket called “Web Leads.” This translates to the client not knowing which Internet marketing channels or campaigns drove those leads. Without that information, it is impossible to know...
  • 07/08/2015
    Posted By:
    Writing off-site articles for clients is a widely accepted form of ghostwriting, but it can fail badly without enough input from clients. Among the challenges: Prioritization — Content quality is not perceived as being important. This comes into play when articles are primarily or exclusively written for SEO purposes....
  • 07/01/2015
    Posted By:
    Product pages that do a good job of generating sales leads and e-commerce orders are not all that common. Here are three that I think have very effective designs. Fitbit chargeHR Interactive design features — changing colors of the watch, rollovers showing features of the product — get the user engaged and interested....
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