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Lead Generation Insights Blog

  • 07/29/2015
    Posted By:
    If you want to become a successful B2B copywriter, I’ve got some great advice for you. Get up early on a Sunday morning and study TV infomercials. Yes, those always cheesy, sometimes sleazy infomercials incorporate techniques that should be applied to website product pages — techniques that get people excited about the...
  • 07/27/2015
    Posted By:
    There’s an art to creating content for the purpose of lead generation. After all, what business wouldn’t want more leads? Whether you’re writing a landing page or an on-site blog post, if your goal is lead generation, your content must be clear and concise, error-free and call the reader to action. If your business isn’t...
  • 07/22/2015
    Posted By:
    When we first start working with new clients, many of them are dropping all of the leads from their website into a single bucket called “Web Leads.” This makes it impossible for a client to know which Internet marketing channels or campaigns drove those leads. Without complete and accurate information, clients cannot...
  • 07/15/2015
    Posted By:
    When we first start working with new clients, a huge majority of the time they place all of the leads from their website into a single bucket called “Web Leads.” This translates to the client not knowing which Internet marketing channels or campaigns drove those leads. Without that information, it is impossible to know...
  • 07/08/2015
    Posted By:
    Writing off-site articles for clients is a widely accepted form of ghostwriting, but it can fail badly without enough input from clients. Among the challenges: Prioritization — Content quality is not perceived as being important. This comes into play when articles are primarily or exclusively written for SEO purposes....
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