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Lead Generation Insights Blog

  • 07/01/2015
    Posted By:
    Product pages that do a good job of generating sales leads and e-commerce orders are not all that common. Here are three that I think have very effective designs. Fitbit chargeHR Interactive design features — changing colors of the watch, rollovers showing features of the product — get the user engaged and interested....
  • 06/24/2015
    Posted By:
    Google AdWords’ Conversion Optimizer tool is certainly nothing new at this point. In fact, its basically considered best practice by Google. For the most part my relationship with Conversion Optimizer has been a positive one, but there are certainly times when its lifespan should last only the Google recommended minimum...
  • 06/17/2015
    Posted By:
    For the purposes of this short article we will focus on the two most popular CSS preprocessing languages: SASS and LESS. If you’re a Web developer who does a lot of work with CSS and has yet to integrate CSS preprocessing into your workflow then the word of the day is either SASS or LESS (I use both depending on the...
  • 06/10/2015
    Posted By:
    Since I began editing full time for Straight North, I’ve yet to read content that hasn’t needed at least one or two minor edits. Understandably, well-written copy free of error is tricky — even the most seasoned writers can make mistakes. Oftentimes, basic grammar rules get overlooked. At Straight North we edit according...
  • 06/03/2015
    Posted By:
    Here are a few of my favorite resources for font design. Do you have any to add? These websites show how to combine fonts. I use this to show clients how the Web font will render. It’s better than creating a JPEG of the design. These websites help you figure out...
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