Request a Quote

Straight North Insights Blog

  • 05/20/2015
    Posted By:
    The Wall Street Journal recently reported Google is getting ready to launch a buy button. It will be associated with mobile “Shop on Google” section paid links and take users to a Google page, where the shopper can complete the purchase, all revenue and profit going to the retailer (for now). What do you think? Is this a...
  • 05/18/2015
    Posted By:
    Google recently let it be known that its mobile phone search volume now exceeds desktop and tablet search volume in the U.S., Japan and eight other countries. Not exactly surprising, but a data point worth pondering nonetheless. Google had made it pretty obvious even before the “mobile-friendly” update that mobile-...
  • 04/27/2015
    Posted By:
    Bing claims many advantages over Google in online advertising campaign management including but not limited to higher conversion efficiency numbers and lower costs per click. In addition to their confident claims, the Yahoo/Bing network accounts for 29 percent of the search marketplace. With advanced reporting/targeting...
  • 04/15/2015
    Posted By:
    For many firms, copywriting is either a bottleneck or a weak link, holding up projects or making a half-baked contribution to an otherwise solid marketing campaign. In some unfortunate cases, copywriting does both. The consequences of poor corporate copywriting are significant: Inaccurate copy undermines credibility...
  • 04/15/2015
    Posted By:
    Sure, everybody likes a pretty website, but to be successful your site has to be more than that. Does your site have substance, for example? Does it draw new visitors? Will it boost your ranks in search engines? The fact is, there are many factors that go into good website design beyond fonts and layout. With that in mind...
©2015 Straight North, LLC | Privacy Policy | Terms of Use | Site Map