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Straight North Insights Blog

  • 04/15/2015
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    For many firms, copywriting is either a bottleneck or a weak link, holding up projects or making a half-baked contribution to an otherwise solid marketing campaign. In some unfortunate cases, copywriting does both. The consequences of poor corporate copywriting are significant: Inaccurate copy undermines credibility...
  • 04/15/2015
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    Sure, everybody likes a pretty website, but to be successful your site has to be more than that. Does your site have substance, for example? Does it draw new visitors? Will it boost your ranks in search engines? The fact is, there are many factors that go into good website design beyond fonts and layout. With that in mind...
  • 03/02/2015
    Posted By:
    Today we are excited to have a post by Dennis Shiao, Director of Content Marketing at DNN. Your boss attends a cocktail party, where she talks to a number of marketing professionals. What’s all the chatter about? Content marketing. So you receive an email on Saturday at 10:30pm: “Hey, what’s our content marketing plan?” “...
  • 02/13/2015
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    What you will learn: Why HTTPS websites are growing, and how this trend will affect your Internet marketing efforts. Who should read this article: Marketing leadership, Internet marketing specialists. Google, HTTPS and SEO Beginning in August 2014, Google expanded its privacy initiative by pushing website owners to...
  • 02/03/2015
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    What you will learn: How to make your website an SEO superstar. Who should read this article: Marketing leadership. Use This Checklist To Build a Well Optimized Website One of the biggest Internet marketing mistakes a company can make is building a new lead generation website – and failing to optimize it. An SEO-...
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