A trigger word is a word that initiates a process or course of action. To optimize conversions on a website, it is essential to use positive trigger words and avoid negative trigger words.
Positive, persuasive words include –
• Because
• Best
• Discover
• Easy
• Free
• Guarantee
• Health
• Love
• Money
• New
• Proven
• Results
• Save
• You
Negative, action-stifling words include –
• Bad
• But
•...
Preparing Your Site to Begin Collecting Data
In Part 1, we covered setting up a Google account and setting up a Google Analytics account, since both are needed to access Google Analytics. (Both are also free.) In the current post, we'll cover setting up your tracking. Once your tracking has been set up properly, you'll be able to begin collecting your website's metrics and using the data collected to improve the performance of your site.
Set Up Your Tracking
1. Generate your website's unique Google Analytics tracking code....
If you fancy yourself a concise writer, you can easily put it to the test by writing pay-per-click ads. Google’s specifications for text in its PPC ads are rather limited:
• Title - 25 characters• Line 1 - 35 characters• Line 2 - 35 characters• Display URL - 35 charactersIn those scant 130 characters, the PPC ad writer must create:
...We recently launched a new website for our client CookTek®, a leading manufacturer of induction cooktops, buffet holding and warming systems, and heated delivery systems. The site was built in Drupal, an open source content management system (CMS) that is extremely robust, well supported and user friendly.
CookTek® products – all made in the USA – are quite fascinating. If you’re not familiar with induction cooking, the process is much faster than traditional cooking methods, along with being safer, more precise...
What Is Google Analytics?
Google Analytics is a powerful software application that enables website owners to track various metrics that help them determine the effectiveness of their marketing efforts. The application is offered by Google absolutely free, the only requirement being a Google account.
Though this post focuses on Google Analytics, it should be pointed out here that there are many other great reasons to sign up for a Google account. In addition to giving you access to Google Analytics, your account will also provide a wide variety of...
1. Failure to Brand the Brand-able. Many times during the discovery phase of an engagement, I’ve heard clients describe marvelous processes and technologies they’ve perfected over the course of many years and through the shedding of much blood, sweat and tears. Perhaps because they’re so close to the work, they fail to see or fully appreciate the value and uniqueness of what they have.
2. Forgettable Product Designations. What’s more memorable, the Big Ben Band Saw or the QXR-585 Band Saw? In B2B, mind share is everything. When the day...
The Future of Search
Mobile search is clearly the wave of the future. As smartphone use increases, new possibilities are poised to become reality in the realm of mobile search. Statistics show that mobile phone users are already active in the online search environment, and the clear advantage of smartphones over other types of mobile phones for this purpose is evident. The iPhone, in particular, with its larger screen, touch-screen feature, and "pinching," or zooming, capability, makes Web browsing and Internet search far more convenient and far less frustrating than...
