On-Site SEO Services
On-site SEO enables Google to read and rank your website. Without it, major search engines can’t understand what you are trying to say.
No matter how many links you develop, no matter how much off-site content you publish, you are dead in the water without solid on-page optimization.
Straight North understands the importance of top-flight on-site optimization, and makes it an integral part of every SEO campaign. Why? Because it’s essential to generating sales leads and revenue.
Our Local, National and Global On-site SEO Services Deliver Results
Fully Staffed for On-site Optimization
On-page SEO is easier said than done. Strategists, copywriters, SEO specialists, Web designers and developers are needed to do it properly. With over 60 full-time, in-house marketers, Straight North has the breadth and depth to do the whole job, not just bits and pieces.
Content Marketing Expertise
Our staff includes skilled content marketers, copywriters and editors. Our content not only serves on-page SEO optimization requirements, but also presents your company in a professional way. This is important! SEO can attract all the traffic in the world, but if website visitors don’t like what they read, what is the point?
Web Design & Development Expertise
Since we design and develop responsive websites, our on-site optimization skills are all that much stronger. As with copywriting, our Web design and development teams understand SEO – but also user experience (UX) and technical best practices. Our on-site optimization won’t interfere with your website – it will help it!
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Being in a highly specialized niche, we didn’t think SEO would help us generate leads, and we are happy to report that Straight North proved us wrong!
How On-page Optimization Works
On-page optimization involves a variety of tasks, including one-time setup activities and a great deal of ongoing work. Specific tasks vary depending on the nature of the client’s website, its current SEO readiness, competitive factors and SEO campaign strategy. Tasks usually include:
- Fixing structural website problems, such as duplicate content, improper navigation, broken links and error pages
- Reviewing and updating URL structure
- Making website modifications to improve page-loading time
- Conducting keyword research to identify opportunities to edit content for greater visibility
- Updating and rewriting title tags and meta descriptions
- Optimizing internal links and link structure
- Optimizing on-page content
- Adding new, optimized content to pursue additional keywords
- Ongoing monitoring and troubleshooting of website issues
Beware of package SEO deals! Because of the variables we noted above – your website’s condition, competitive factors and overall SEO objectives – there is no one-size-fits-all solution to on-site optimization. Straight North provides clients with a custom SEO strategy, including a detailed plan for on-site SEO activities geared to your specific needs. We report on activity monthly in detail, so that you can see what we are doing and what the purpose is. Transparency is a key component of all our SEO services.
Call us now at 855-883-0011 to learn more or request a quote online.