Monthly SEO Services
Month-to-month SEO services are somewhat unusual, since dial-moving SEO results usually take several months or longer to achieve. But there are situations where monthly SEO services make sense, and Straight North is eager to take on this type of engagement when the circumstances are right.
Testing the waters with a new agency is the most common reason for monthly SEO engagements. There’s no question that signing up for a 6-month or 12-month contract involves a fairly high degree of commitment. If your company is not yet ready to make such a commitment, working on a month-to-month basis for a moderate period of time could be an excellent option.
Why Companies Do SEO Month to Month
Why are some companies reluctant to embark on a long-term SEO campaign?
The No. 1 reason we hear is past experience. Many companies have been burned in the past by getting involved in an SEO campaign with an agency that was a poor fit or not ethical. Fit is a valid concern, since agencies have different focuses in terms of client size, type and other variables. Professionalism is another valid concern. Like any industry, SEO has its share of bad players — unfortunately enough of them that the industry even gives them a name: black hat SEOs.
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Another circumstance where month-to-month SEO is a possibility is when companies manage SEO in-house, but have work overflow, staffing shortfalls or special requirements that go beyond their expertise. For example:
- A company with in-house SEO ramps up its link building campaign and triples its content production. The company may need help with copywriting and/or content marketing.
- An in-house copywriter, campaign manager or analyst may leave a company unexpectedly, creating workflow bottlenecks that can be filled by an agency.
- A company is changing domains and rebranding, and is concerned about losing many years of built-up domain and page authority in the transition. (Companies tackle a project like this rarely, whereas SEO agencies deal with it frequently.)
Sometimes, these short-term needs become long-term relationships. For example, a company that begins to outsource content production temporarily may find it easier and less costly to permanently share the workload with outside copywriters.
If you have struggled with SEO in the past, or need help for an unusual situation, please contact us. We’re eager to learn more about your requirements and talk about monthly SEO services.
We offer the full range of SEO services and have a proven track record of success with local, national and enterprise SEO campaigns. We have worked with very large organizations with expert in-house SEO personnel to both take on special assignments and also collaborate on projects with the in-house team. Our capabilities include:
- Conducting sophisticated keyword research
- Conducting competitive analysis
- Conducting detailed SEO audits
- Implementing a lead validation process
- B2B and B2C content strategy, copywriting and editing
- Content marketing, including pitching and managing publisher relationships
- Strategic consulting
To learn more our monthly services or get a full proposal, please contact us now or call us toll free at 855-883-0011.