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Ecommerce PPC Management

PPC for e-commerce sites is one of the most effective ways to generate online revenue, if you are working with the right e-commerce PPC firm. Straight North, a Premiere Google Partner and Accredited Professional for Bing Ads, has been doing PPC management for e-commerce companies since 2002.

Here is a rundown of the features of our campaign management system that have enabled us to stand out for so many years.

E-commerce PPC Management Technology

Our sophisticated technology enables us to manage highly complex, broad-scope campaigns with unmatched efficiency and tactical precision.

  • Automated, parameters set manually based on client ROAS goals
  • Keyword bid, device bid, and campaign budget allocation/prioritization automation.
  • Utilization of the smartest algorithmic technology on the market.
  • Capability to make thousands of campaign adjustments per day, per client
  • Capacity to provide advanced forecasting
  • Automated budget pacing to even out spending throughout each month
  • Advanced, granular reports that enable our team to make improvements based on data rather than educated guesswork

Shopping Campaign Optimization

A Shopping campaign is becoming more and more important as a component of an overall e-commerce PPC management strategy.

  • Consistent Shopping campaign structure organization
  • PLA-centric bidding models specifically design for Shopping campaigns

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GoNorth! Reporting

Straight North has always emphasized client transparency and reporting accuracy. The GoNorth! Reporting tool, developed and refined over the last several years, takes both of these objectives to a new level.

  • GoNorth! is our user-friendly reporting platform. It provides you with transparent, easy-to-understand data about your campaign performance and results.
  • GoNorth! gives you quick access to historical views of impressions, clicks and all major metrics relevant to your campaign.

Keyword and Ad Research and Testing

No matter how well your PPC campaign begins, it will always improve with intelligent and ongoing testing.

  • Every campaign begins with rigorous keyword and competitive research, to help us create the strategy and campaign structure most likely to leverage your current strengths and competitor weaknesses.
  • Our team conducts ongoing updates of keyword and competitive research, to make sure you are staying ahead of the competition by adapting to new marketplace conditions. Your campaign will never run on autopilot.
  • Our experienced ad copywriters use the best competitor analysis technology to stay focused on the right wording, themes and offers.
  • Our robust, ongoing campaign testing relies on a combination of PPC industry best practices and our own proprietary methodology that has been developed over 15 years of e-commerce PPC experience.

Our PPC specialists are full-time, trained and experienced Straight North employees. This is important for your campaign results: Agencies that rely on a loose network of freelance experts aren’t always able to deliver consistent workflow. If you’re currently running a campaign that is not meeting your expectations, or if you are just thinking about getting into PPC, please contact us to discuss new possibilities.

To learn more about our e-commerce PPC management or to receive a proposal, please contact us now or call us toll free at 855-883-0011.

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