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Google Analytics

Google Analytics, Google's free, robust analytics platform, dominates the market among big brands and is used by roughly two-thirds of the top 10,000 websites globally. Google Analytics is used for a multitude of purposes, including traffic tracking, campaign tracking and conversion KPIs.

Advanced, premium features such as BigQuery Integration, Data Import, Enhanced Ecommerce and Mobile Analytics indicate even greater adoption of the platform by large enterprises. After buying Urchin Software in 2005, Google introduced Urchin on Demand, which evolved into Google Analytics — today one of Google's most successful products.

Straight North: Google Analytics Experts

When Google introduced Urchin in 2005, Straight North was already expert in the use of website analytic tools. We began using Urchin immediately upon its release, and have been honing our Google Analytics management skills ever since. As a leading Google Analytics service provider, we use the platform extensively to manage complex SEO, PPC, display advertising and email marketing campaigns, as well as to evaluate the effectiveness of client websites. Straight North is a certified Google Analytics expert. Our platform-related services encompass three major areas of work:

1. Google Analytics Audit

Google Analytics may be free, but it is far from simple. Our comprehensive Google Analytics audit communicates whether you have set up Google Analytics to properly track the information you are looking for, and if not, how to make the necessary adjustments. Our audit is an especially valuable resource for large enterprises with complex tracking requirements, since errors or gaps in data collection can lead to serious and expensive errors in Internet marketing campaign execution.

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2. Google Analytics Setup

You don't need to be an analytics expert to launch an expert Internet marketing campaign. We provide special services to give your company a turnkey solution for the setup and implementation of a new Google Analytics account. After consulting with you about your business and Internet marketing objectives, we make sure the new account is properly configured to manage the targeted KPIs and campaign goals, and we then run tests to ensure tracking is accurate. This premium service enables clients to remain focused on their core business and core marketing execution, rather than on the complexities and nuances of tracking data.

3. Google Analytics Consulting

Google Analytics is a far more powerful tool than many companies realize. Are there additional ways this platform can help your business generate more revenue and profit? The answer is probably "yes," which is why a comprehensive audit from Straight North has proven to be one of our most valuable Google Analytics management services. We review your current campaign goals and Google Analytics configuration, and then provide a detailed list of suggestions for how to increase tracking accuracy, broaden tracking scope and otherwise fine-tune your account setup to make better campaign decisions that drive more sales leads and e-commerce revenue.

If you are in need of a Google Analytics expert to help you leverage the full power of this powerful tool, please contact us now at 855-883-0011 or request a quote.