Email Marketing Consulting
Straight North offers email marketing consulting services to assist companies in determining whether and how they need to ramp up their campaigns, to help companies with internal email marketing specialists to improve execution, and to evaluate the overall effectiveness of campaigns already underway. Our senior, in-house email marketing consultants perform all the work.
Are You a Good Candidate for Email Marketing Consulting?
Not every company is in the right position to make use of an email marketing consultant. The best fits for Straight North — where we are consistently able to add significant value — include companies in these situations:
- Companies that lack an email strategy or expertise, but have internal resources on staff (copywriters, Web designers, Web developers, etc.) to execute certain campaign functions with the proper guidance
- Companies that have email expertise, but lack internal resources to execute a campaign month in and month out
- Companies that need an email campaign but are not ready to launch one, either because they want to first work on a test project with an email agency to make sure the relationship is solid, or because they need proof of results to sell the email campaign internally to upper management
- Companies that are currently working with an email marketing vendor and want an audit performed by an outside party, to determine whether they are receiving quality a quality service
Our email campaign has been a great success. Patients definitely enjoy hearing about our special offers and new services. Thanks in part to these emails, we’re busier than ever.
Email Marketing Consultant Services
As a full-service email marketing consulting company with a customized approach, we provide comprehensive consulting services or zero-in on one or more areas of special concern. Our scope of services includes:
- Strategy guidance: goals and KPIs
- Content review: copywriting and design effectiveness of emails and landing pages
- Process review: testing methodology for subject lines, emails and landing pages
- Mailing list review: strength of the list, proper segmentation, proper maintenance and recommendations
- Responsive (mobile-friendly) design
- Responsive HTML coding
Our fees for email marketing services are $250 per hour, with a minimum block of 10 hours. Our senior email consultant team performs all work.