Social Media Advertising Agency
There are a lot of social media advertising companies around these days, but not all of them have more than 15 years of experience in traditional PPC and display management.
Straight North does. A leader in B2B and B2C PPC and display advertising, we offer social media advertising to businesses of all kinds. If you are looking for creative ways to tap into the enormous social media audience to generate leads or direct e-commerce revenue, our social media advertising firm can help you.
Social Media Advertising Services from Straight North
With so many social platforms, social media advertising campaigns can be approached in many ways. In general, some of the best platforms are Facebook and LinkedIn.
Facebook, with its billions of users, represents a vast potential market; in addition, Facebook advertising enables advertisers to target users with great precision. This granular targeting makes your ad more relevant, making high click-through and conversion rates more obtainable.
LinkedIn is a strong advertising platform because it is (perhaps) the only social site fully dedicated to business. Many companies find Facebook and other primarily social sites less effective for advertising because users are mainly interested in socializing and possibly even escaping the business scene.
Depending on the nature of your business and the habits of your target audience, one or both of these platforms could be the right starting place for a social media advertising firm to start your campaign.
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For Facebook advertising, we begin with a custom conversions strategy designed to drive revenue and/or sales leads. We utilize advanced targeting based on the most relevant variables, including jobs, industry, interests, demographics and other criteria. We also conduct in-depth audience research and competitive analysis to identify the best starting position for your advertising — messaging and offers that present the best opportunities to leverage your strengths and capitalize on weaknesses among your competitors.
We can also integrate your Facebook campaign with Instagram, which is definitely something to consider if you have a highly visual product or service, and/or appeal to younger demographics.
For LinkedIn advertising, we again focus on strategies explicitly calculated to fill the lead pipeline or produce online orders. LinkedIn’s advertising platform is very sophisticated in terms of defining targets based on job title, industry, company name, page associations and other highly relevant variables. Our social media advertising agency will conduct in-depth audience research and competitive research to determine the best strategy and execution tactics for your campaign’s launch.
Once your social media advertising campaign is launched, we review data and results to continuously test and improve campaign performance. No matter how excellent the starting strategy and tactics are, campaigns almost always improve — sometimes quickly and dramatically — through refined testing.
Our experience in traditional paid search gives our team the experience and skills necessary to interpret data correctly and conduct testing in a systematic and effective manner. We are a data-driven social media advertising agency: We try to leave as little as possible to chance and instead make social media a platform that generates measurable and meaningful ROI for your business.
To learn more about our social media advertising services or to receive a proposal, please contact us now or call us toll free at 855-883-0011.