Display Advertising Consulting
Straight North offers display advertising consulting services to assist companies in determining whether and how they need to ramp up their campaigns, to help a company's internal display advertising specialists with execution, and to evaluate the overall effectiveness of campaigns already underway. Our senior, in-house display advertising consultants perform all the work.
Are You a Good Candidate for Display Advertising Consulting?
Not every company is in the right position to make use of a display advertising consultant. The best fits for Straight North — where we are consistently able to add significant value — include companies in these situations:
- Companies that lack a display strategy or expertise, but have internal resources on staff to execute certain campaign functions with the proper guidance (copywriters, Web designers, Web developers, etc.)
- Companies that have display expertise, but lack internal resources to execute a display campaign on an ongoing basis
- Companies that need a display campaign but are not ready to launch one, either because they want to first work on a test project with a display advertising management firm to make sure the relationship is solid, or because they need proof of results to sell the display campaign internally to upper management
- Companies that are currently working with a display advertising vendor and desire an audit performed by an outside party, to determine whether they are receiving a quality display marketing service.
We never thought about retargeting until Straight North brought it to our attention. We’re glad they did, because we’re getting terrific results in every respect.
Display Advertising Consultant Services
As a full-service PPC consulting company with a customized approach, we provide comprehensive consulting services or zero-in on one or more areas of special concern. Our scope of services includes:
- An existing campaign audit — account settings, campaign structure, ad group structure, keyword, ad text, destination pages, results tracking, display network effectiveness
- Campaign build out
- Ad text creation
- Display conversion tracking issue identification
- Target audience identification
- Keyword research and strategy
- Landing page audit — what issues exist and how to fix them
Our fees for display consulting services are $250 per hour, with a minimum block of 10 hours. Our senior display advertising consultant team performs all work.