Display Advertising Consulting
Straight North offers display advertising consulting services to assist companies in determining whether and how they need to ramp up their campaigns, to help a company's internal display advertising specialists with execution, and to evaluate the overall effectiveness of campaigns already underway. Our senior, in-house display advertising consultants perform all the work.
Are You a Good Candidate for Display Advertising Consulting?
Not every company is in the right position to make use of a display advertising consultant. The best fits for Straight North — where we are consistently able to add significant value — include companies in these situations:
- Companies that lack a display strategy or expertise, but have internal resources on staff to execute certain campaign functions with the proper guidance (copywriters, Web designers, Web developers, etc.)
- Companies that have display expertise, but lack internal resources to execute a display campaign on an ongoing basis
- Companies that need a display campaign but are not ready to launch one, either because they want to first work on a test project with a display advertising management firm to make sure the relationship is solid, or because they need proof of results to sell the display campaign internally to upper management
- Companies that are currently working with a display advertising vendor and desire an audit performed by an outside party, to determine whether they are receiving a quality display marketing service.
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We never thought about retargeting until Straight North brought it to our attention. We’re glad they did, because we’re getting terrific results in every respect.
Display Advertising Consultant Services
As a full-service PPC consulting company with a customized approach, we provide comprehensive consulting services or zero-in on one or more areas of special concern. Our scope of services includes:
- An existing campaign audit — account settings, campaign structure, ad group structure, keyword, ad text, destination pages, results tracking, display network effectiveness
- Campaign build out
- Ad text creation
- Display conversion tracking issue identification
- Target audience identification
- Keyword research and strategy
- Landing page audit — what issues exist and how to fix them
Our fees for display consulting services are $250 per hour, with a minimum block of 10 hours. Our senior display advertising consultant team performs all work.