Display retargeting – marketing to existing customers and unconverted website visitors – can increase conversion rates 50% or more.
Our retargeting agency delivers successful campaigns using careful strategy, technical proficiency, precise messaging and persuasive ad design.
When working with us, expect transparent work and communication, strategic campaign management and technical expertise in every aspect of your retargeting services.
Straight North: A Retargeting Company Focused on Lead Generation
Lead Validation & Reporting
Alone among retargeting companies, we listen to every phone call and read every form submission generated from your retargeting campaign – and then display them in real time through an online dashboard. You are then able to review and take action on leads while they are still fresh and we are able to optimize your campaign off validated leads instead of basic conversion data. See our lead validation infographic to learn more.
Strategic Campaign Management
Retargeting services must be carefully orchestrated. Your campaign is coordinated from start to finish by a dedicated account manager who is experienced and adept at both developing strategy and managing communication. This allows for maximum transparency, continuous improvement and continuity.
Brilliant creative work goes only so far in retargeting. Without accurate lead tracking and campaign analytics, knowing which elements of the campaign are working and which are not is difficult to impossible. Our in-house team of analysts and technicians is highly trained, providing you with the accurate data necessary to retarget successfully.
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We never thought about retargeting until Straight North brought it to our attention. We’re glad they did, because we’re getting terrific results in every respect.
Staffed for Retargeting Success
Our retargeting services are executed by an experienced team of Internet marketing professionals, including strategists, designers, copywriters, developers and analysts. Two of the most important parts of a successful retargeting campaign:
- Design. Our in-house designers understand the principles of Web design and conversion rate optimization (CRO). Your ad is designed not merely to turn heads, but to inspire clicks.
- Copywriting. Retargeting ads, by nature, require a powerful message in a relatively small amount of space. Our in-house copywriters work with designers to create the hard-hitting, persuasive messaging that separates a humdrum ad from one that boosts conversion rates, leads and revenue.
Retargeting works by identifying and tracking existing customers and website visitors. Then, we create and display ads to these customers when they visit other sites. We track conversions to determine which ads and sites are delivering the best ROI – and refine your retargeting ad and ad placements to improve results even further.
If you are wondering how to make display retargeting work for your business, let’s talk. Call us now at 855-883-0011 or request a quote online. We’ll help you get the sales leads you’re after.