Los Angeles Email Marketing Services
crawling with old and new businesses looking to get a piece of the pie in every market imaginable. The good news for Los Angeles businesses is that you have opportunities to expand into a seemingly endless pool of demographics. You just have to know how to reach them.
Even more, you have to know how to keep their attention once you’ve got it. For that part of the equation, email marketing is your best friend. A quality Los Angeles email marketing company knows everything from writing style to timing to ensure your message gets to where it needs to be.
What Does Email Marketing Actually Accomplish?
One of the biggest challenges in business is retaining customers. Let’s face it, the consumer attention span is very short. If you go dark for too long, you’ll be forgotten and replaced. Email marketing is a proven way to keep your brand top of mind. Even if customers don’t need your products or services today, they’ll remember seeing your brand in their inbox when the time is right.
A secondary function of email marketing is positioning. Emails can coincide with holidays, sales, you name it — and targeted email marketing allows your business to pick and choose recipients to receive specific messages. With email marketing, you can effectively market on your own terms.
Ultimately, Los Angeles email marketing services strengthen the connection consumers have to your brand while encouraging them to take action when the time is right. The right approach will get you into that sweet spot, and keep you there.
Why Shouldn’t I Just Go It Alone?
You just type and send, right? Sounds so easy. In reality, effective email marketing is far more nuanced than most businesses (or consumers) ever realize.
Think of the marketing emails you get each day. Chances are you remember seeing certain brands, while you’ve totally forgotten others. What are the memorable emails getting right? Is it timing? Subject line? Call to action? There are so many variables that make up a successful email marketing campaign, and it takes an expert Los Angeles email marketing agency to navigate them.
For existing connections, it takes a certain amount of finesse to stay on customers’ radars without fatiguing them. The inroads you’ve made are promising, but they are also incredibly delicate. If you trample them, they’ll tune you out. Conversely, if you tread too lightly, they’ll never know you were there at all. Striking the right balance takes experience and access to meaningful user data and trends. In that regard, there really is no comparison between going it alone and entrusting a seasoned email marketing company.
Straight North is a leading Los Angeles email marketing agency that takes a holistic approach on your behalf. Call us today at 855-883-0011 to hear more about what we can do for you, or request a quote online.