5 Resources For Writing High-Conversion Web Copy
Why do companies pump out so much web content? A good answer to that question is to generate leads. But how exactly do you accomplish that? How do you create web content that inspires prospects to contact you, that gets them excited about doing business with you? Here is a roundup of useful articles that provide excellent tips and insights.
- In a great recent article, marketing expert Michael Brenner explains why if your content isn’t customer-focused, it’s not making an impact.
Here’s a nice infographic and detailed article that talk about writing for maximum impact and marketing the content for maximum exposure.
For an A-to-Z education, check out this terrific e-book from Smashing Magazine, “Effective Copywriting.”
No understanding of lead generation copywriting is complete without reading advertising legend David Ogilvy’s classic, “Ogilvy on Advertising.” All three of these books are enlightening, as a matter of fact.
To master persuasive copywriting, one must first learn a bit about psychology. Learn more than a bit in this in-depth article by marketing blogger Nick Kolenda, “31 Copywriting Tips Based on Psychology and Linguistics.”
Over to You
Any resources you can share for learning how to write persuasive web copy?