Web Hosting SEO Services
Web hosting is a challenging industry for attracting new customers and retaining them. Massive competition, fierce price wars and a poorly informed customer base make it difficult to attract and retain the loyal customers on which your company depends.
That’s where SEO comes into the picture. You already know that properly executed search engine optimization can help you generate new customers, but were you aware that you can also use it to improve the quality of your customer base?
Here are three SEO tips to help web hosting companies leverage SEO to improve customer loyalty and long-term profitability.
Web Hosting SEO Tip #1: Narrow Your Target Audience
Every business needs web hosting, but chances are not every business who needs hosting is your ideal customer. By being selective about the types of businesses you want to attract with your SEO, you will not only generate more traffic and sales, but you will start attracting better customers.
Take a look at your current best customers and see what they have in common. If you are in growth mode, you might also want to brainstorm for potential new markets you’d like to serve. Then, create keywords designed specifically for these markets.
Keyword selection is critical, so don’t rush this step. You may also find it helpful to work with a web hosting SEO firm to determine the keywords likely to result in the best return on your investment.
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Web Hosting SEO Tip #2: Use Content to Educate and Optimize
Search engines love fresh content, so it’s essential to update your site frequently. Blogging is ideal for this, and it has an added benefit: customer education.
Most people have no idea why they should choose one web host over another. By publishing good, solid information about your industry, you can help them understand why they should buy their hosting from you over any other web hosting company. Explaining the value of your services and the reasons behind the things they experience can also encourage your customers to spend more and stay with you longer.
Remember that blog posts with images get 94 percent more views. Don’t forget to include keywords in your title tags, meta descriptions, H1 and H2 headings and body copy.
Marketers who make blogging a priority are 13 times more likely to report positive ROI from their efforts. If you find it challenging to keep up with ideas and content for your blog, consider enlisting the help of a web hosting SEO agency that will ensure your content is relevant and optimized for top results.
Web Hosting SEO Tip #3: Get Connected
One of the most powerful ways to boost your search engine rankings is to build links from other sites back to your site. Here are a few ways to do it:
- Publish guest posts and articles to popular industry blogs and business/technology sites. This is a great way to build authority with Google and your potential customers and can be an excellent source of traffic and sales. Be sure to pick quality sites that deliver value to their users, and to deliver equally valuable content.
- Partner with non-competing companies that offer services complementary to yours — to refer their customers to your website.
- List your site on business profile and industry directory sites.
A good web hosting SEO company can help you do these things if you don’t want to tackle it yourself. SEO takes dedication and persistence, but when done right it can really ramp up your company’s revenue!
Straight North provides comprehensive SEO services for companies of all sizes wishing to generate more business online. To learn more about our web hosting SEO services call us at 855-883-0011 — or request a quote online.