Electronic Web Design Firm
When you sell and service electronics, you really must know your stuff — and you want your customers to know you know it! The best way to stay ahead of that game is to have a website design that caters to their needs and shows off your expertise.
But first, you need to build that ideal website. Do you have time to take on another project, or will you hire an electronics web design agency to get the job done so you can focus on what you do best?
Be a Standout
The electronics market is saturated with sellers, buyers, technicians and users. You have to hit your target running, because technology changes fast with new whatzits and gadgets on your shelves each week. Good website design makes it easy to show off the latest and greatest techno stuff.
Make sure your site is set up for optimal performance — quick-loading, responsive and easy to use. Nobody, especially a tech-oriented customer, wants to work hard to find the electronic equipment for which they’re looking. Use technology to reach them. It’s what your business is built on, after all.
Your electronics web design company is aware of your need to keep up with newest state-of-the-art equipment, because it deals with changing technology every day, too. It can advise you on the best ways to include these best practices into your website design:
- Intuitive navigation
- Bold CTA buttons
- A clean look and clear, easy-to-read text
- Click-to-connect phone numbers and email addresses
- Easy-to-use order forms
- Online chat box
- Online order tracking and returns system
- Mobile-responsive design
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Get Plugged in to Your Market
You and your team are well-versed in the ways of the electronics lifestyle. Filling your website with information about the latest tech innovations will attract new customers and prime them to trust you and your sales staff when they walk in your doors.
The best way to educate your market is to send plenty of tech talk their direction. Have your electronics web design firm set up your site to host a blog — a must-have for reviewing the best stereo system, telling about the latest headsets, recommending the newest gaming devices, or discussing the trouble with the most recent android device. How-to videos are excellent, too.
While you’re at it, use your space to introduce your staff (include photos and credentials), and comment on their great customer service skills. You can do this both on your About Us page and continually through social media integration, so be sure to add social media icons and links on your site.
Make the Sale
Your site is more than just a digital business card. It’s a powerful tool for lead generation and online sales. Include these features and ideas to convert online traffic into paying customers.
- A robust, user-friendly shopping cart. This should be easy for both you and your customers to use.
- Digital coupons. Discounts are a great way to get new bodies through your doors.
- Free delivery, installation or shipping. These bonuses clinch the sale for many buyers.
- Opt-in form for email marketing. Stay top of mind with customers and prospects.
Make sure you’re at the forefront of technology. Using a website that is as high-tech as you are to show and tell all about the brands and products you sell and/or service will set the stage for increased sales and future growth.
To learn more about Straight North’s electronics web design services, call 855-883-0011 — or request a quote online.