Apartment Marketing Company
Few things are worse for a landlord or property manager than an unintended vacancy — except perhaps for delinquent or destructive tenants. Smart marketing not only can keep your units filled, but also help to weed out those undesirable tenants, and attract the ones you want.
You can even leverage your marketing channels to keep tenant relationships running smoothly and increase referral business.
These days, Internet marketing rules when it comes to marketing for apartments, because most people start their housing search online. Let’s take a look at some of the best online apartment marketing services and strategies to help you achieve your goals.
Attract and Retain the Right Tenants With Good Web Design
Having a good website is an essential element of property management marketing. Use it to post a virtual tour of your property, which will save you time by helping ensure that prospective tenants are well matched to your property. You can also use your site to automate the application process, and as a customer service tool through which tenants can submit work orders and other requests. If you do not have a website, or are looking to add functionality to your existing one, look for an experienced apartment marketing company to assist you in creating a site that will truly serve your needs, and those of your prospects and tenants.
Create a Consistent Apartment Rental Marketing Plan
Do you advertise your property only when you have units for rent? If so, you may be risking vacancy and working harder than you need to. Regular and consistent promotion of your property lets you keep a waiting list of interested parties, and can help you build a reputation as a desirable place to live.
Not sure what to include in your monthly apartment marketing plan? Start with these basics:
- Search Engine Optimization (SEO) — A well-executed search campaign will let you dominate your local search results for apartments for rent. An apartment marketing agency with proven SEO expertise can help you get the best and fastest results.
- Social Media — People readily share apartment-for-rent postings with their friends. Building your social media presence strategically will ensure you get in front of the right demographic. It’s also a great way to keep those channels of communication open with your tenants.
- Online Advertising – Craigslist has become the go-to advertising venue for many apartment owners, but it doesn’t always attract the quality of tenant you prefer. Certain sophisticated online advertising techniques such as pay per click (PPC), retargeting and contextual display ad targeting can help you easily zero in on the specific demographics you are looking to reach. Applying these techniques successfully requires considerable expertise, so many property managers find it well worth the investment to hire an apartment marketing agency to manage them.
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Leverage Your Residential Property Management Marketing for Tenant Retention, Timely Rent and Referrals
We all know tenant turnover is a costly hassle. While tenants move for many reasons, the happier they are the longer they are likely to stay with you. One of the most effective ways to keep them happy is to communicate effectively — and your marketing provides many channels to do this.
In addition to social media and your website, email marketing is an essential tool for this purpose. Use it to let tenants know about new policies and offerings, apartment community news, and pending vacancies. Happy tenants will often do much of the legwork of finding new tenants for you by spreading the word to their friends. Setting up an automated sequence of reminders in your email marketing is also an excellent way to proactively prevent late and unpaid rent.
To learn about Straight North’s apartment marketing services, call us at 855-883-0011 to request a quote.