Podiatry SEO Company
Chances are someone in your city is currently searching online for a podiatrist. Will your practice come up in search results when they do? How high will it place? Prominent enough to be clicked? Will you be the office that gets a call, or will another podiatrist?
SEO, a strategy for ranking higher in online search results, can help you connect with prospects before they go elsewhere. That’s why podiatry SEO services are so important.
How Does SEO Relate to Podiatry?
If you’re like a lot of doctors, SEO is the last thing on your mind. You understand that patients can find you online, but you aren’t sure how you can influence search results to make it easier for more patients to find you more frequently. Sound familiar?
Through savvy podiatry SEO services, you can capture an audience of prospective patients who are looking for your care. A podiatry SEO firm can help you take advantage of SEO principles to move higher in search results and draw more patients to your podiatry practice. This can mean more traffic, more leads and more revenue.
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On-Site Optimization vs. Off-Site Optimization
In the world of medical SEO, there are two types of optimization — elements on your website and elements on other websites.
- On-site optimization includes your website structure, design and everything associated with it. What kind of content is on your pages? What keywords are you using? Are you optimizing your headers and title tags? Does your site work on both desktops and smartphones? These are all questions that relate to your site’s on-site optimization.
- Off-site optimization, on the other hand, involves everything outside of your website in order to affect your SEO. How many sites link to your website? What quality of sites link to your site? Roughly 75 percent of SEO performance comes from off-site optimization through links, which is why a professional podiatry SEO company will focus on building quality links back to your site.
Why Work With a Podiatry SEO Agency?
One of the most challenging parts of SEO is that it’s always changing. Since search engines regularly adjust and rework their algorithms, you need experts on your side who understand the newest principles and strategies. If you work with a professional podiatry SEO firm, you gain support from people who make it their business to know how to improve your visibility in search results.
Interested in learning more about how your business can improve its organic search traffic? Ready to drive more prospects to your practice through online optimization?
Straight North is a podiatry SEO agency that makes doctors easier to find online. To learn more about how we can help your practice, call us today 855-883-0011 — or request a quote.