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Manufacturing Web Design Agency

Nearly everyone goes online before making a purchasing decision. The manufacturing industry is no exception. Any potential buyer will research your company online before contacting you. A good manufacturing website design will engage these viewers and compel them to contact you. Here are three tips to help you improve your manufacturing website.

Create Content That Solves Problems for Prospects

Knowing what problems your clients may have and providing them with solutions is what will turn a website visitor into a prospective customer. Use your website to provide prospects with compelling case studies, innovative solutions, product guides and in-depth “how to” posts.

Even if they don’t buy anything the first time, exceptional content will establish you as a go-to source for good information, and can also serve as “bait” to give you permission to follow up with them by phone or email. This will increase your chance of converting them into a customer. A manufacturing web design company will help you identify the content that will best resonate with your audience, and develop the appropriate white papers, blog posts, case studies, videos and articles to engage your prospects.

Lots of content will build your authority with customers and the search engines. However, quality is important. Poor-quality content may end up impacting your Google rankings, and will certainly not impress your prospects. Task your marketing team with ensuring that only high-quality content gets posted to your site. You can also hire a good manufacturing web design agency to guarantee quality content.

Don’t Miss Out on Mobile Traffic

According to official Google statements, more than 50 percent of search queries globally come from mobile devices — more than 40 percent of Internet users surf from smartphones. Mobile phones are the easiest and most efficient way for many of your customers to view your site, especially when they are in the field. To reach them, you need a mobile-responsive design for your website that will resize and reformat your content to be accessible on mobile phones and other devices. It is important to hire a manufacturing web design firm with expertise in mobile-responsive design to help you deliver an optimal user experience for your clients.

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Put Your Products in the Best Light

Good manufacturing website design will make your products look attractive, and make it easy for your customers to find what they need. Make sure your site is easy to navigate. If you have a large number of products, you may want to offer a search function to help your customers find the right products for their needs. Include clear, high-quality images of each product, preferably from multiple angles so your customers will know exactly what they’ll get when they order. It’s also important to include a detailed description of each item, including features and benefits. Finally, if your website is set up to allow customers to order directly from you, make sure your shopping cart is easy to use.

A manufacturing company website is essentially the face of your company. Everything should be done to attract as much traffic as possible that will eventually lead to sales. You may need a top-notch manufacturing web design agency to provide you with a world-class website to maximize your conversion rates and boost your business.

To learn more about Straight North’s manufacturing web design services, call us now at 855-883-0011 — or request a quote online.

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