Legal Web Design Firm
The legal industry has notoriously been a slow-growth market, especially now more than ever. As existing partnerships age and more competitors enter the field, it’s especially challenging for firms, attorneys and other legal professionals to attract new business.
In order to win over new clients, legal professionals need strategic website design that makes them stand out in the industry. Prospects who arrive at your site will form a first impression in moments, and that first impression can make or break your chance to earn their business.
Research shows that most conversions happen on a prospect’s first visit. At each subsequent visit, the chance of turning a visitor into a client decreases. This is why working with a professional legal web design company matters. By partnering with professionals who understand the ins and outs of legal website design, you get a leg up on the competition and a more effective marketing tool for generating leads.
How can a legal web design agency help your business? What types of legal web design services make a difference online? Here are some examples.
Focus on the User Experience
Capturing your audience starts with knowing them. Who is your target client? What questions will prospects have when they come to your website? Creating the kind of site that is geared toward users and works intuitively is not only good for pleasing prospective clients, it’s also good for ranking higher in search results.
- Here are some factors that make for a good legal website user experience.
- Clear description(s) of your area(s) of expertise
- Information about your staff and/or partners
- Details about your professional experience/years of expertise
- Client testimonials
- Prominent location information
- Easy-to-find hours of operation
- A simple navigation menu that features the most relevant pages
- Convenient contact information site-wide
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One key component in user-friendly design is making your site responsive. Since people will visit your website on desktops, laptops, tablets and smartphones, you want them to have a positive experience regardless of the device. Responsive design adapts to whatever device someone is using.
Relevant, Professional Photography
It’s great to have an attractive website, but it’s more important that those aesthetics serve a purpose. Match your color scheme to your branding. Make good use of white space. When it comes to images, skip stock photos and opt for professional photography that highlights your firm, your team and other relevant information.
Clear Calls to Action
If your goal is to get prospects to contact you for consultations, put a prominent contact button front and center on your homepage, as well as in various locations throughout your site. Include a simple, easy form that allows visitors to get in touch with you.
If you’re interested in learning more about how a legal web design firm can help you build your business, contact Straight North today at 855-883-0011 or request a quote online today.