Offline Marketing for Industrial Companies
Many traditional offline marketing strategies are as relevant as ever in the B2B world. Since relationship building is such an important factor in business-to-business marketing, you’ll want to support your sales team to the best of your ability. Ask your best salespeople what your marketing team can do to improve their impact at trade shows and other networking events, as well as during face-to-face sales. Case studies, white papers and videos are all great tools your sales team can use to showcase product value and build your company’s credibility.
Trade magazines are also an excellent place to market your industrial products and services offline. In addition to advertising, a good PR strategy is a must — getting featured in an industry journal is a great way to generate leads and to boost your company’s reputation.