Executive Search SEO Firm
Search engine optimization is essential for virtually any business these days. But the recruitment industry is highly competitive, so you will need to think smart to outrank your competitors for terms related to executive search.
Here are some top techniques an executive search SEO agency would use to help improve your Google rankings and generate more business for your recruitment company.
Get specific with your keywords.
The more competitive your industry, the more important it is to thoroughly research the keywords you use in SEO. It starts with knowing your customers, and the specific search terms they use when looking for an executive search agency online. Then, you will need to identify which of those keywords will bring you the most traffic.
In a highly competitive search environment, it’s best to focus on long-tail keywords. If you serve a specific industry, you’ll want to include related terms in your keywords — for example, “executive search for IT companies”. It’s also a good idea to consider using local search terms, even if you serve clients across the nation or internationally, because many people look first for companies in their city or region.
The Google keyword tool is a great resource for finding keywords. You can also hire an executive search SEO company to provide a well-researched list of the keywords that will best help you attract ideal clients.
Add lots of fresh content — often.
Once you have your keywords, it’s time to spring into action. Adding and refreshing your website content triggers the search engines to rank you higher. Start by optimizing each page on your site for a specific set of related keywords. You will need to add new pages to target keyword groups that don’t have an existing page to optimize.
Next, a blog is essential. Search engines love frequent blogging. It’s also a great way to establish your credibility and create a following of potential new clients. You’ll want to be sure to post only high-quality content. Be careful not to keyword stuff — your articles need to sound natural.
Request A Free Consultation
Fix your website.
SEO isn’t just about keywords. Site usability is a huge factor, too. It’s well worth it to have an executive search SEO firm audit your site for technical SEO issues such as slow page speed, duplicate content, problems with link structure and flow, sitemap, and mobile responsiveness. Fixing any of these areas that present problems will give you a huge leg up on your competition.
Network like crazy.
Of course, you are already a networking expert. But did you know that networking is one of the most powerful ways to improve your SEO? The goal is to get as many quality sites as you can to link back to yours. Some ways to do this include:
- Write guest posts and articles and get them published on other sites and blogs
- Ask your vendors to link to you in exchange for a testimonial on their services
- Publish listings on business profile and local directory sites
One word of caution: Be sure you get links from relevant sites. Ideally, you’ll want to appear on sites your ideal clients are reading, such as popular business news sites. These sites will send you a steady stream of leads as well as improve your rankings. It’s not always easy to get “in” with top sites, so consider hiring an executive search SEO company to help. They will already have established connections, and will free up your networking time to do billable work.
To learn more about Straight North’s executive search SEO services, call us now at 855-883-0011 — or request a quote online.