Corporate Training SEO Company
Want to know the three rules of marketing for corporate trainers? It’s simple: reputation, reputation and reputation.
Building your reputation takes time, no matter how you do it. So why not build it in a way that also builds a rock-solid online presence and generates a steady stream of corporate training leads? SEO for corporate training does exactly that.
Here are a few of the best corporate training SEO tips you can use to build both authority and online traffic.
4 Essential Corporate Training SEO Basics
- Make your website mobile-friendly. For many potential clients, your website is the first impression they will have of you. If it isn’t accessible and easy to navigate, what will they think it will be like to work with you? Since more people now use tablets or phones than desktops when they research service providers online, it’s critical to have a responsive site that lets them easily find what you have to offer. Getting mobile-friendly is also a prime way to improve your search rankings, since Google prefers sites that are mobile-friendly. If your site needs updating, be sure to hire a corporate training SEO firm with expertise in responsive design; it will be able to integrate many other SEO best practices into your site as well.
- Choose appropriate keywords. While it’s good to rank well for keywords someone might use when searching for a corporate trainer, keep in mind that your clients may not actually be looking for corporate training. More likely, they’ll be looking for solutions to their problems — so in addition to direct search terms, you may also want to use keywords that reflect problems and solutions you solve and offer. Choosing the right keywords can make or break your SEO campaign. An experienced corporate training SEO company will conduct thorough research of your site, your goals, your competitors, your prospects’ online behavior, and potential keywords in order to ensure best possible ROI.
- Blog frequently. Search engines love fresh content, and blogging is one of the best ways to demonstrate your expertise and gain a following of potential clients. Be sure to publish only high-quality, well-written content, and work appropriate keywords and phrases into each post.
- Build lots of backlinks. Getting other sites to link to yours is one of the most powerful SEO strategies in which any company can engage. For corporate trainers, it is especially critical. Publishing interesting guest posts and articles on appropriate blogs and sites in the industry you are serving will establish you as a corporate training expert. It will also allow you to leverage your partner sites’ ability to send traffic your way. Be careful which sites you choose to partner with; low-quality links can actually damage your rankings. Building backlinks takes time and effort, but it is well worth it. An agency that offers corporate training SEO services will already have cultivated relationships with potential backlink partners, and can help you develop top-notch content if you aren’t keen on doing it yourself.
Straight North is a corporate training SEO agency specializing in online lead generation. To learn more about how we can help you improve online ROI for your corporate training company, call us now at 855-883-0011 — or request a quote online.