Casino Web Design Company
In the competitive gaming industry, casinos have to market strategically if they’re going to attract new visitors. Website design is an important element in this venture, as it provides a 24/7 marketing tool for drawing more customers.
You have a short window of opportunity to impress a first-time visitor to your casino website. Do it well, you can convince that prospect to come to your facility and give you his/her business. Do it poorly, you miss an opportunity — likely sending the prospect to a competitor.
What is the difference between casino website design that converts and design that doesn’t? What do you need to know to help convince website visitors to choose your casino?
To help answer these questions, here is a look at some best practices for casino web design services. When you partner with a professional casino web design company, its strategies will include the following elements.
A Sleek and Streamlined Website Design
Some casinos make the mistake of creating websites that look like their facilities — flashy, loud, etc. Your website serves a different purpose, so you need something with a sleek, simple design. The layout should be pleasing to the eye — not overwhelming. By utilizing intuitive organization, your website will naturally guide visitors through information so they can get answers to questions and want to contact you.
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A Great User Experience
An important goal of strategic casino web design is a positive user experience. You want to make it easy for visitors to find the information they need, quickly and conveniently. To do this, a professional casino web design agency will typically incorporate:
- Easy-to-read fonts. As cool as small text may be visually, it’s got to be appealing to visitors of all ages. Therefore, you’ll want to choose fonts that are large enough to read — and minimally decorative.
- A simple navigation menu. Put links to your most relevant pages in the navigation menu, but keep this list short — six or fewer main items. Include an “about” page, a “contact” page and links to important information regarding location, promotions, events and/or other vital information.
- Responsive web design. More and more people are using smartphones instead of traditional computers to search online, so your design must cater to mobile devices and desktop models. Responsive web design not only adapts to a viewer’s device, but also tells search engines that you care about user experience.
Websites with stock photos give the impression of lazy design. This is why investing in professional images of your facilities, features and personnel is so important — these images build trust with your audience even while communicating information about your business.
If you’re interested in learning more about working with professional casino web design firm Straight North, contact us today at 855-883-0011 — or request a quote online today.