Flooring SEO Firm
Today's homeowner is relying on the Internet more and more to find contractors for remodeling and renovation jobs. For flooring companies, this means being one of the first companies to show in search engine results when people in your area search for flooring services is of utmost importance. How can you do this? Through the power of SEO for flooring companies.
Why SEO Is Critical for Flooring Companies
Competition is fierce in the flooring industry. You must compete with everyone from big-box retailers to local family-owned installers. No matter how large or small your company is, you must incorporate SEO into your Internet marketing strategy. Why? Because SEO allows you to:
- Improve your visibility. Be the one that potential customers see when they are ready to purchase new flooring or hire a flooring contractor.
- Improve your customer's trust. Placing high in search engine result shows that your company is legitimate and professional, which builds trust.
- Improve your income. If people can find you, they will hire you — and this builds your income.
SEO is a proven, effective marketing strategy that puts your name in the forefront of the minds of people who are ready to install new flooring.
Critical Factors for Flooring SEO
What are the components of an effective flooring company SEO strategy? When you choose a flooring SEO firm, make sure they focus on these effective strategies.
Build Local Citations
Local citations are online mentions of your business’s name, address and phone number. These are essential for local SEO because they show the search engines where your flooring company is located. This means they can show your company's site to people in your geographic area who need flooring. Look for citations in a variety of places, including:
- Yellow page sites
- Local business profile sites
- Construction business directory sites
- Your local chamber of commerce
- Professional flooring associations in your area
Your SEO strategy needs to include a plan for finding and requesting these critical local citations.
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Build Inbound Links from Authoritative Website
Links to your flooring company's website from other trusted sites, known as backlinks, are one of the most important factors the search engines consider when ranking sites. These links tell the search engines that your site is full of helpful information that people will find relevant to their search.
Optimize Your Website Structure
Many of your customers will be searching from their phones for flooring, so create a site that is mobile-friendly. This will also help your SEO efforts because the search engines reward sites that are mobile-friendly in mobile results. Incorporate the right structure to encourage the search engine crawlers to crawl all pages of your site. A flooring SEO company can help you determine the right structure for your needs.
Choose the Right Keywords
Given the fierce competition in the flooring industry, finding the right keywords around which to optimize your content and backlinks is critical. You must strike a balance between competitiveness and search volume, while also ensuring the keywords are geographic-specific and relevant to the type of flooring services you offer. A flooring SEO agency can assist with keyword analysis and selection.
Straight North has proven flooring SEO strategies that can push your company to the top spots in local results. To learn more about our flooring SEO services, call us now at 855-883-0011 — or request a quote online.