Technology Internet Marketing & Web Design Services
Is Your Technology Company Positioned to Attract Clients Online?
A national auto parts distributor has decided to implement a company-wide CRM (customer relationship management) system, and needs a partner with expertise and the ability to provide support in 12 locations. The vendor selection team conducts research online to assemble a short list of potential partners. One CRM provider stands out, not only because it appeared prominently in organic results on every relevant search, but also because its website functioned as smoothly as the team wants its CRM system to work. This provider eventually earns the contract.
Internet Marketing & Responsive Website Design for Technology Companies
Technology businesses need Internet marketing campaigns that not only make them visible on Google, but also convey innovation, reliability and expertise. Since 1997, Straight North has delivered results in SEO, PPC and display advertising in a wide range of technology niches, including:
- Computer systems design
- Software developers
- SaaS providers
- IT hardware/software/services
- Cloud computing
- Data processing
- Circuit board manufacturers
- Digital document management
- Virtual training rooms
Lead Gen Campaigns Designed to Pinpoint Real Opportunities
Straight North not only has vast experience in technology Web design, we also have a technology mindset. Our Internet marketing campaigns are meticulously constructed to deliver — and report on — actual sales leads rather than merely a nebulous amount of undifferentiated traffic. Our unique lead validation system identifies sales leads in real-time, enabling you to take further action while they are still hot. Whether your technology services appeal to a broad audience or a narrow swath of prospects, we fine-tune your campaigns to zero-in on the best opportunities and persuade them to take the next step in forming a business relationship.
Responsive Website Design: Because Mobile-Friendly Is No Longer the Outlier … It’s the Norm
Responsive websites — websites that adjust automatically for optimal display on desktops, laptops, tablets and smartphones — are important for all businesses, but particularly so for technology firms. Your customers and prospects obviously benefit from a positive mobile experience on your website — but in addition, your strong mobile website reassures prospects your firm is innovative and an expert. Our responsive website design process is just as detailed and effective as our Internet marketing campaigns, delivering a website that will “wow” prospects and keep your current customers informed and engaged.
The Benefits of Straight North’s Experience with Computing & Technology Companies
- In an ever-evolving industry, having copywriters who can keep pace helps. The bench depth of our copywriting team is hard to beat, and our writers are producing content daily for technology clients at the leading edge of innovation.
- Tech sector lingo doesn’t faze us. There’s a lot of “alphabet soup” out there, but we’re immersed in it. Our experience with tech clients ensures we’ll get up to speed quickly once we take on your campaign.
- We short-circuit the jargon. While we’re quick to learn your lingo, we also know your customers sometimes use a different lexicon. Our keyword research has taught us where the red herrings are so we can focus you instead on the search phrases your customers really use.
- Straight North’s relationships with tech pubs, trade groups, industry thought leaders, bloggers and other publishers are an asset to you. We’ve worked hard to make connections with partners who can link to your site and boost your credibility in the eyes of the search engines.
Interested in learning more? Give us a call today at 855-883-0011 or request a quote online.
Consider Our Record of Success in the Technology Sector
Check out some of the places where Straight North has produced mentions for our technology clients:
- The SAP Blog
- The Oracle Blog
- The University of Illinois at Chicago
- Enterprise CIO Forum
- And many, many more …
Please contact us at 855-883-0011 to discuss your internet marketing needs. We are eager to learn more and see if we can help you.