Auto Repair Web Design Company
An auto repair shop’s website can either turn visitors into customers, or
drive them directly to the competition. What makes the difference? The
answer is the website’s design. With a well-planned website design, auto
repair shops can quickly convert leads into paying customers, driving more
business to their brick-and-mortar locations and increasing sales.
5 Key Components of Effective Auto Repair Websites
For an auto repair website to be effective, it needs certain components to ensure that it reaches the target audience and achieves a high search engine rank. An auto repair web design company can help repair shops create a website that has these ingredients.
1. Trust-building components
Many drivers have heard a horror story or two — or had their own experience — about shoddy work or inflated prices at a local car repair shop. An effective auto repair website design needs to build trust — visitors who feel they can trust the mechanic or the shop will be more likely to bring in their cars for repair. Elements that build trust include:
- Satisfied customer testimonies
- Badges showcasing mechanic qualifications and achievements
- Awards the repair shop has earned
- Better Business Bureau or Yelp ratings
Adding these components to the website’s overall design will build trust every time a visitor comes to the site, which will lead to a greater number of conversions.
2. Mobile-friendly, responsive design
When a potential customer has a car problem unexpectedly, a smartphone is the most likely tool that person will use to find an auto repair shop nearby. Websites that are mobile-friendly will get more traffic and achieve a greater number of conversions than non-responsive websites, which are geared to desktop or laptop computers.
3. Concise, effective content
Your website’s content is essential to showcase what the auto repair site does and to reach potential customers through search engines, but too much content can push away visitors. When people have car trouble, they do not want to dig through a large chunk of content to find the phone number of the most convenient repair shop. To convert more site visitors into paying auto repair customers, keep your website content as concise as possible. An auto repair web design firm can help repair companies choose the right amount of content for effective SEO and user friendliness.
4. Intuitive navigation
Visitors to an auto repair shop’s website must be able to intuitively find their way through the information to the information they need — whether it be a phone number, an address, or a price and services list. If the website is too cumbersome, they will become frustrated and leave, leading to a high bounce rate. Working with an auto repair web design agency can help repair shops consistently deliver webpages that are intuitive to the needs and behaviors of site visitors.
5. Clear call to action
Customers need to know how to call for an appointment or get a repair estimate. Failure to add a clear, easy-to-find call to action makes it more tempting for visitors to click away and choose a competitor. Every page of the website should contain a call-to-action button that visitors can clearly see and use.
To learn more about auto repair web design services form Straight North, request a quote online or call 855-883-0011.