No, AI-driven search won’t end the need for SEO. It’s transforming it. As tools like ChatGPT and Google’s AI Overviews summarize answers directly, traditional tactics matter less and the focus shifts even more toward creating helpful, trustworthy content that AI can understand and surface. SEO is evolving from just ranking in search engines to also being cited, summarized or featured in AI responses. That makes building your brand visibility and authority online more important than ever. The more trusted and recognized your brand, the more likely AI is to include you in its answers.