What’s the biggest mistake businesses make with SEO?

Prioritizing search engines over the customer. Many businesses create content just to rank — stuffing in keywords, writing for algorithms and overlooking what their audience actually wants to know. This often results in content that doesn’t rank well and doesn’t convert. For example, writing blog posts with generic content chasing keywords with high search volume rather than addressing real customer questions or concerns. Ignoring user experience, content quality and what builds trust leads to high bounce rates and missed opportunities. SEO works best when it starts with the customer, not the algorithm.