What are local citations and how do they help SEO?

Local citations are mentions of your business’s name, address and phone number (NAP) on other websites. Examples include platforms like Yelp, Angi and local chamber of commerce sites. Consistent citations on authoritative websites help search engines verify your business’s legitimacy and location, which can improve your visibility in local search and map results. They also help customers discover your business across trusted sources beyond your website.